نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی دکتر علوم ارتباطات دانشگاه علامه طباطبایی- دانشجوی دکتری علوم ارتباطات دانشگاه علامه طباطبایی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
This paper aims to describe how “Mazani’s” are represented in TV Series Paytakht (Capital) and identify the types of codes and stereotypes that are used in the representation. To achieve this purpose, 16 remarkable sequences selected and analyzed semiotcally.
Findings show that three main codes consists of speech and dialects, clothing and make up and facial expressions used to represent ethnic identity (Mazani) in general and “Aliabadi” in particular. Mazani’s versus Tehrani’s depicted with stereotypes like naïve versus wise, incapable versus capable, rural vs. urban, unkempt appearance vs. appearance adornment. Incapable county was the most important dimension of representation of immigrant Aliabadi’s. According to results, discourage of migration massage that lurking behind, intensified negative effects of ethnic stereotypes.
کلیدواژهها [English]
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