The aim of this research is to understand the extent of Iranian citizens' inclination towards Turkish television networks and their lifestyle, as well as to propose a model for addressing this tendency. The study was conducted as a case study focusing on the preferences of residents in Tabriz. It employed a mixed-method approach, with a quantitative sample of 400 individuals over the age of 15 living in Tabriz, and a qualitative component involving in-depth interviews with 13 experts. The interviews were coded using open, axial, and selective coding methods. The findings indicated that the average score of respondents' inclination towards Turkish television networks was moderate, with higher levels observed among young, single men. Additionally, the average score of respondents' inclination towards the Turkish lifestyle was above the moderate threshold, especially among single men and women in younger age groups who watched Turkish channels for more than two hours per day. The content of entertainment was the most preferred among viewers, and a correlation was found between the extent of Turkish television consumption and the inclination towards Turkish lifestyle. The qualitative results revealed that the advantages of the Turkish media system, along with shared geographical, religious, linguistic, and cultural ties, contribute to the tendency of citizens to watch Turkish channels. Conversely, neglect of entertainment needs, inadequate integration between tradition and modernity, and certain self-censorship practices within domestic networks reinforce this inclination.