نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
The aim of this research is to analyze women’s daily lives in online communities, and specifically on the Instagram pages of female influencers. This effort is carried out at two levels: at the first level, the content that female influencers share on their Instagram pages, including text, video, photos, voice, and clips, is analyzed; and at the second level, the comments and likes of female followers of these pages are examined as texts that narrate their daily lives and constitute a new form of this life in cyberspace. The theoretical framework of the present research is formed by two concepts: “online daily life” and “visual culture.” The common implication of these two categories is the emergence of a new form of virtual daily life in light of the expansion of social networks. In terms of methodology, network ethnography, which is specific to the study of cyberspace, has been used. The field of study is the Instagram pages of Iranian female influencers who regularly share their content. The results of the study show that female users usually spend their online lives by following specialized and everyday influencers and, during the daily discussions and conversations they conduct through comments and posts, they often interact and socialize around the following themes: beauty as happiness, online hobbies as a way to escape from real suffering, health as something to buy, breaking taboos from the patriarchal family, healthy nutrition, success means beauty and weight loss, travel to become prosperous and experienced, you are what your lifestyle gives you, being good is a kind of gesture, our identity is determined by the type of furniture in the house and its type. Accordingly, women practically have a kind of double daily life and a kind of split identity: real and virtual; And these two are not necessarily complementary and harmonious with each other. Rather, it must be said that women today live in two contradictory worlds with two contradictory identities.
کلیدواژهها English