نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسارشد مدیریت رسانه، دانشگاه صداوسیما، تهران (نویسنده مسئول)smoh2040@gmail.com
2 استادیار گروه مدیریت رسانه، دانشکده ارتباطات و رسانه، دانشگاه صداوسیما، تهران. bazrpash@chmail.ir
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
At present, the borders of the digital games market in the country have occupied a small area in the vast geography of the global digital games market compared to abroad. Expanding this area requires all stakeholders in this area to work together, by entering new realms and focusing on images obtained from futures studies activities. Therefore, this dissertation intends to take advantage of the Blue Ocean Strategy and applying Scenario planning and the library research, it identifies influencing factors, and possible scenarios for “the role of the IRIB in the Improvement of Iranian Digital Games Market.” Studying the research literature, implementing three rounds of Delphi with 27 experts and using Micmac and Scenario Wizard software, two key uncertainties of "launching a television game channel" and "regulator and regulation" with Possible situations for each of them has led to four scenario spaces, namely, “Paradise”, “Temple of Ammon”, “Hero of Empty”, and “Invisible Man”. Then, by combining quadripartite scenarios with quadripartite facility "ERRC", the strategic landscape of the movement of the IRIB organization towards the blue ocean was identified. The final results showed that the IRIB could, in a mutual benefit, take advantage of the capacities and opportunities gained from the digital gaming television channel, in addition to creating a new advantage to attract non-customers, By increasing the rate of game acceptance in the society, the proportion of everyone in enlarging the consumption basket of digital games, and following that, the development of the country's digital games market will be revealed.
کلیدواژهها [English]
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