فصلنامه علمی مطالعات فرهنگ - ارتباطات

فصلنامه علمی مطالعات فرهنگ - ارتباطات

برساخت سینمایی ذائقۀ غذا؛ مطالعۀ موردی بازنمایی پاستا

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دانشیار ارتباطات اجتماعی دانشگاه تهران
2 دانشجوی کارشناسی ارشد مطالعات فرهنگی و رسانه، دانشگاه تهران
10.22083/jccs.2026.563438.4142
چکیده
این مقاله با مروری بر ادبیات سبک زندگی و جهانی‌شدن، به شیوۀ بازنمایی غذا به‌مثابه عنصری فرهنگی، و به‌طور خاص پاستا، در فیلم‌های سینمایی پرداخته است. برای فهم چگونگی بازنمایی فیلم‌های سینمایی از این غذا، فیلم‌های غذامحور غیرایرانی و ایرانی مرور شدند و سپس از میان آن‌ها شش فیلم که بیشترین قرابت را به موضوع پژوهش داشتند؛ انتخاب شده و به شیوۀ نشانه‌شناسی فیسک تحلیل شدند. فیلم‌های مورد نظر به دو دسته تقسیم شدند: 1. «بخور، عبادت کن، عشق بورز» و «شب بزرگ» به‌مثابه فیلم‌هایی با محوریت غذا که پاستا غذای اصلی آن‌ها است و 2. فیلم‌های خارجی «سرآشپز» (نسخۀ آمریکایی)، «سرآشپز» (نسخۀ هندی) و «سوخته» و فیلم‌های داخلی «اسپاگتی در 8 دقیقه»، «لازانیا» و «پاستاریونی»، به‌مثابه فیلم‌هایی با محوریت غذا که پاستا در حاشیۀ آن‌هاست، تحلیل شدند. شیوۀ بازنمایی غذا در مجموع مبتنی بر روند مصرف جهانی و مک‌دونالیزه‌شدن استوار بوده و سه مضمون ایدئولوژیک «لذت‌جویی»، «ساده‌سازی» و «آمریکایی‌شدن» توسط فیلم‌ها، به‌طور خاص در دستۀ اول، بازنمایی شده است.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Constructing the Food Taste; a Case Study on Pasta Representation

نویسندگان English

Abdollah Bicharanlou 1
Sheyda Cheraghi 2
Narges Hamidipour 2
1 Associate Professor, The University of Tehran
2 M.A Student of Media and Cultural Studies, The University of Tehran
چکیده English

Today, one of the changes that modern life is associated with is the change in lifestyle, and nutrition is one of the pillars of lifestyle. The contemporary human lifestyle, in today's globalized situation, is strongly affected by the dislocated space.

Globalization, as one of the most important contemporary processes, has had a wide impact on various dimensions of life and social relations. With the intensification of the globalization process, cultural boundaries have gradually disappeared and intercultural interactions have increased.

Cinema is known as an art-media of cultural exchange and dissemination of ideas, and the intersection of cinema and food is one of the areas that can show how visual media play a role in the globalization of food production and consumption methods.

By intensification of the process of globalization, food has been recognized as an important cultural work that has crossed borders, and cinema has been effective in visualizing this issue. The representation of food in films often reflects broad social, economic, and cultural trends that can be a framework for the study of globalization.

The globalization of cinema has also helped to expand food cultures, and with the emergence of international film festivals and transnational film productions, culinary traditions from different places have reached diverse audiences. Also, by showing food, movies romanticize and commodify it for a global audience.

This article reviews the literature on lifestyle and globalization. It also reviews the way food, specifically Pasta, is represented as a cultural element in movies.

To understand how movies represent this food, non-Iranian and Iranian food-oriented films were reviewed, and then among them six movies which had the most affinity to the research issue; were selected and analyzed according to Fisk's semiotic analysis method.

The selected films were divided into two categories: 1."Eat, Worship, Love" and "Big Night" as food-centered films where pasta is their main dish and 2. foreign films "Chef" (American version), "Chef" (Indian version) and "Burnt" and domestic films "Spaghetti in 8 minutes", "Lasagna" and "Pastarioni", as food-oriented films in which Pasta was in margin, were analyzed.



The way of representing food as a whole was based on the trend of global consumption and McDonaldization, and the three ideological themes of "enjoyment", "simplification" and "Americanization" have been represented by the movies, especially in the first category.

Globalization has had profound effects on food and eating habits in different societies and has also brought challenges. One of these challenges is the threat of losing local food diversity. With the arrival of international cuisine and fast food culture, local foods may be gradually removed from daily life and replaced by standardized and global foods. This can lead to the loss of local food traditions and knowledge that form an important part of a society's cultural identity.

کلیدواژه‌ها English

Globalization
McDonaldization
food
food-oriented movies
Pasta

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