Journal of Culture-Communication Studies

Journal of Culture-Communication Studies

Comparative analysis of integrated communication theory and the concept of compliments in Islam.

Document Type : Research Paper

Authors
1 Baqir al-Olum University
2 Assistant Professor and Faculty Member, Department of Cultural Studies and Communication, Baqir-ul-Ulum University, Qom, Iran
10.22083/jccs.2026.511367.4081
Abstract
Introduction: In the era of global communication, mutual understanding between cultures has become one of society's most critical needs. This study aims to conduct a comparative analysis of two intercultural approaches: Young Yun Kim's integrated communication theory and the Islamic concept of ta'arof (mutual acquaintance), examining their convergences and differences.

Methods: This article employs a qualitative comparative analysis method to examine the theoretical foundations and practical applications of both concepts.

Results: The findings indicate that despite fundamental differences in their origins and objectives, both approaches share significant commonalities, including emphasis on effective communication and audience consideration. Kim's integrated communication theory addresses immigrants' adaptation processes to new cultures, emphasizing the importance of understanding and adapting to cultural differences. In contrast, the Islamic concept of ta'arof, as a social norm, emphasizes maintaining respect in interactions with diverse cultures with the aim of achieving mutual understanding.

Discussion: This study suggests integrating the integrated communication approach with ta'arof principles to develop novel communication models that are culturally effective in contemporary societies. This integrative approach enables the improvement of intercultural communication. Future research may focus on empirical evaluation of these models in various environments and cultures.
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Articles in Press, Accepted Manuscript
Available Online from 16 March 2026