Abdolrahim Qaseminejad; mohammadsadegh NASROLLAHI
Abstract
The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience ...
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The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience but also has complicated the process of attracting the audience. The contest for catching audience has reached to a level that there are numerous options for the audience to choose. the decision of audience for joining a group or channel (the initial attraction) and being determined to continue the participation (maintenance) are the essential terms of influencing the audience. However, a short review on the ecology of social media, revels the serious weakness of cultural and religious groups and channels for attracting and maintaining the audience. This research, by referring to the study of successful persian channels in telegram, seeks to find out which policies are recommended for cultural and religious actors in atracting audiences.To answer this question, the semi-structured interviews with the audience of successful telegram channels were conducted and by using thematic analysis method, twenty-two recommendations were presented as the policies of attracting audience. The most important and frequent suggestions are the trust of users in the channel and its messages, time management of sending messages, diversity in the forms of message dissemination, diversity and comprehensiveness in the content of messages and observance of brevity in the submitted content.
mohammad solgi; vahid mostafapour
Abstract
the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 ...
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the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 interviews with users of the personal Instagram page of one of the researchers using theoretical purposive sampling method, theoretical saturation was obtained. The findings showed that the main motivations for Instagram membership include 7 main motivations: Get information, leisure and entertainment, connection and communication, curiosity, self-expression, emotional discharge and role modeling. Considering the spread of the tendency to Instagram social network and the effects of this social network on various cultural, social and political aspects in our country and the research vacuum, especially in the form of qualitative plans to identify the motivations for membership in this network in our country, Qualitative can be considered as a new and pioneering research in this field and encourage researchers to pay more attention to this issue and provide a basis for studying this field in future research.According to the results of this research, it can be said that people with different motives are looking to join and use Instagram social networks. People's motivation to join the Instagram social network is not one-dimensional, but has a multidimensional and multiple nature and can vary from person to person and from culture to culture.
seyyed jamaledin jahromi; Masoud Taghiabadi
Abstract
This paper seeks to study the Iranian microcelebrities and their use of the new media to entering at the star system. Efforts have been made to examine the role of social networks in deepening the celebrity culture and creating a new kind of "stardom" by examining five of the Instagram users. For study ...
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This paper seeks to study the Iranian microcelebrities and their use of the new media to entering at the star system. Efforts have been made to examine the role of social networks in deepening the celebrity culture and creating a new kind of "stardom" by examining five of the Instagram users. For study of Instagram pages, the qualitative method of social semantics have been used. This research is the first internal research that addresses the phenomenon of Iranian microcelebrities, and in particular how they use Selfie To enter at the star system. The findings of this paper show that with the growth of social networks, the celebrity culture in Iran has been changed. The traditional star system, which had hitherto been based on hierarchies and specific norms of the mass media, has now undergone a change. The consequences of this transformation are the entry of ordinary people into the star system. In the meantime, a major way of presenting a desirable self is Selfie images that are often based on gender discourse. By publishing Selfie images, the viewer enters into the most personal moods of life belonging to these emerging stars. This shows that the mechanisms for spread of microcelebrity in social networks are changing the important aspects of the culture and the boundaries of privacy. Changes in the Celebrity culture can be correlated with other Macrocultural changes such as increasing individualism, deepening of the secularism and weakening of some of the indices of religiosity in Iranian society.
Saeed Roshani; Soroush Ghazinoori; Mahsa Rajabzadeh
Abstract
The main purpose of this Article is to identify the needs, challenges and main factors which are effective on creating social network for Iranian Elites. In this study, we have tried to show what are the most important factors affecting the integration, development and sustainability of the Iranian elites’ ...
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The main purpose of this Article is to identify the needs, challenges and main factors which are effective on creating social network for Iranian Elites. In this study, we have tried to show what are the most important factors affecting the integration, development and sustainability of the Iranian elites’ virtual social Network. The research method of this research is descriptive-survey which the requirements of Iranian Elites are described and analyzed in order to provide a specialized social network. The data collection method was based on library studies, interviews with senior managers of elites’ national foundation and a questionnaire and among about 13,000 elites covered by elites’ national foundation a sample of 375 individuals were elected based on Morgan table and Stratified random sampling method. Friedman test was used to rank results The results show that “Interaction with other elites” and “Achieving a coherent knowledge base” are the main reasons to join this network. Cultural weakness in relation to dialogue, critique and analysis And weaknesses in the IT infrastructure are The most fundamental challenges in terms of designing and launching of the Iranian elite network from the viewpoint of audiences of this knowledge area .The most effective factors in stability of the network include “to provide and publish the latest and most reliable scientific resources such as articles, books, etc and announcement the need for Research and professional projects by institutions and industries.
Shahram Yousefifar; Shahnaz Jangjoo
Abstract
آگهیهای تجاری، بهمثابه عناصر فرهنگی، حامل پیامهای اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشتها، ادراکها و رفتارهای فرهنگی مصرف کنندگان برجای میگذارند. ...
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آگهیهای تجاری، بهمثابه عناصر فرهنگی، حامل پیامهای اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشتها، ادراکها و رفتارهای فرهنگی مصرف کنندگان برجای میگذارند. هدف مقالۀ حاضر،
The main purpose of this Article is to identify the needs, challenges and main factors which are effective on creating social network for Iranian Elites. In this study, we have tried to show what are the most important factors affecting the integration, development and sustainability of the Iranian elites’ virtual social Network. The research method of this research is descriptive-survey which the requirements of Iranian Elites are described and analyzed in order to provide a specialized social network. The data collection method was based on library studies, interviews with senior managers of elites’ national foundation and a questionnaire and among about 13,000 elites covered by elites’ national foundation a sample of 375 individuals were elected based on Morgan table and Stratified random sampling method. Friedman test was used to rank results The results show that “Interaction with other elites” and “Achieving a coherent knowledge base” are the main reasons to join this network. Cultural weakness in relation to dialogue, critique and analysis And weaknesses in the IT infrastructure are The most fundamental challenges in terms of designing and launching of the Iranian elite network from the viewpoint of audiences of this knowledge area .The most effective factors in stability of the network include “to provide and publish the latest and most reliable scientific resources such as articles, books, etc and announcement the need for Research and professional projects by institutions and industries.
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Volume 15, Issue 27 , February 2014, , Pages 7-36
Abstract
Cybernetic social networks have created a new situation in human life And since this is religion in all aspects of life, the rules of conduct religious activities in the social network perspective reproduce.System of normative behavior in Iran after the Islamic Revolution and the Islamic civilization ...
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Cybernetic social networks have created a new situation in human life And since this is religion in all aspects of life, the rules of conduct religious activities in the social network perspective reproduce.System of normative behavior in Iran after the Islamic Revolution and the Islamic civilization claim determination religious practices at all levels of public life is essential. This paper focuses on the Islamic values of modesty, as a manifestation of Islamic values, and this article attempts to religious dimensions in legal and ethical dimensions, Theories of computer-mediated communication and human relations (attractions, perception management and social influence) to examine Combining the three methods and the tradition of qualitative research, focus groups, depth interviews and participatory and non-participatory observation Fyfanh begun to explore how social networks are discussed. This paper focuses on the Islamic values of modesty, as a manifestation of Islamic values, and this article attempts to religious dimensions in legal and ethical dimensions, Theories of computer-mediated communication and human relations (attractions, perception management and social influence) to examine Combining the three methods and the tradition of qualitative research, focus groups, depth interviews and participatory and non-participatory observation Fyfanh begun to explore how social networks are discussed.
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Volume 13, Issue 18 , September 2012, , Pages 145-172
Abstract
In this research an attempt has been made to survey the role of new media in “Occupy wall street” movement. It may caused by two reasons; First, new social movements do not trust on traditional media which represent money institutions and power owners. Second, social media are sociable. People ...
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In this research an attempt has been made to survey the role of new media in “Occupy wall street” movement. It may caused by two reasons; First, new social movements do not trust on traditional media which represent money institutions and power owners. Second, social media are sociable. People use social networks to distribute information and news which are censored by governmental media. In this way, social media affect public thoughts and consequently this will support social movements.
Group media are working in a vast impression zone, hence social movements need access to group media and develop oppositive stream. Network society development and “Occupy wall street” effects, have questioned some old media theories like Spiral of Silence, Framing and … .
