Document Type : Research Paper
Authors
1 Women Studies, Faculty of Social Sciences, Allameh Tabatabai’ University. mt.karami@yahoo.com
2 PhD Candidate Cultural Sociology Allameh Tabatabai’ University. (Corresponding Author) shfarzadmanesh@gmail.com
Abstract
The forward research focuses on the impact of the COVID-19 pandemic on the representation of daily life in the Instagram pages of married women lifestyle influencers during the first four months of the pandemic in Iran. The research question explores how the quarantine period is represented in the pages of these influencers, and researchers have attempted to analyze the discursive nature of the COVID-19 virus in these pages. Lifestyle influencers on Instagram are among the most popular narrators of daily life and, due to their access to authoritative resources, have a significant capacity for signification of phenomena. In this research, the narrative methods of virtual daily life during the COVID-19 pandemic, based on Riessman's narrative analysis theory, have been studied, and the research methodology is qualitative and based on virtual ethnography. Using narrative analysis techniques, the data, consisting of posts from lifestyle influencers, have been processed, and various strategies for narrating family life during the quarantine period have been analyzed at two thematic and structural levels. In the first section, "Cyborg Women as Quarantine Narrators," the findings have been thematically analyzed, and four genres have been identified: "Fantasy Construction of Corona," "Multiplicative Discourse of Motivation," "Pre-Corona Nostalgia," and "Medicalizing Everyday Life." In the second section, the findings have been structurally analyzed in relation to the interplay between images and text in the posts and the mechanisms of influencers' impact. Two genres have been identified: "Platform Rotation" and "Strategies for Mitigating Influential Challenges."
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