Journal of Culture-Communication Studies

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Social Sciences, Payam Noor University, Karaj, Iran (corresponding author) mahnazhalili@alumni.ut.ac.ir

2 Master degree in sociology, Payame Noor University, Tehran, Iran.zariaghazadeh49@gmail.com

Abstract

Media literacy is a kind of understanding based on skill that used to recognize and separate media and its types of production. It depends on various factors such as individuals’ cultural capital. The main purpose of this study is to review, communication between Cultural capital and Media literacy among young people aged 18-34 in Tehran and in this case used Bourdieu's ideas about cultural capital and Hobbes, Thoman and Potter and the gap of awareness in the field of media literacy. Research methods were survey and tools for data gathering was questionnaire. And statistical population including: young people aged (18-35) from Tehran in 2021 and only 386 of them selected as the main sample of this study by Quota sampling method. To find a proper answer for this question, (whether there is any communication between cultural capital and Media Literacy among young people in Tehran) Results indicated that the cultural capital of this population including: (Objectified, Embodied and Institutionalized cultural capitals,) which it is close to average. Many respondents’ media literacy that obtained by the sum of the results of these components including (availability, analysis, Production of media content) that all was upper than average) Between Media literacy, and institutionalized & embodied cultural capital there is a kind of direct and meaningful communication. Reversely, there is not any meaningful communication between Media literacy and institutionalized cultural capital. Also, between genders, marital status, income with Media literacy there is not any communication.

Keywords

 
Dobrzyiska. M, Strzabonska. A, (2011), Kompetencje Jako Prezejaw kapitalu ludzkiego (in:) Bilans kapitalu ludzkiego w polsce, Raport Podsumowujacy pierwsza edycje badan, realizowana w 2010 r., polska Agenja Rozwoju przedsiebiorczosci, Warszawa.
Hobbs, Renee, (2003), " Measuring the acquisition of Media Literacy skills', Reading research quarterly
Potter, w. James Media litracy. (2005), Sage publication. Thousand Oaks, California.
Zhong, H.L, ( 2015), Education of Media Literacy and Ideology & politics , creative Education, 6, 2422-2426.