Lifestyle Journalism in Iran; Quantitative and Qualitative Content Analysis of News Sits

Document Type : Research Paper


1 Ph.D. in Communication Science, University of Tehran (Corresponding Author)

2 Assistant Professor, Communication Science Department, University of Tehran

3 , Ph.D. Student of Communication Science, University of Allameh Tabataba'i.


Lifestyle journalism, due to its diversity, Audience-friendly and growing trend, has a high status and importance in today's journalism. Meanwhile, the media system and the cultural and social context of any society are important variables that play a determinative role in the amount, nature and method of using this type of journalism. Therefore, the present article measures the frequency of use of various topics in lifestyle journalism in the country's news sites. Afterward analyzes in more depth the nature and characteristics of each category. The research method in the first part is quantitative content analysis and in the second part, qualitative type has been used. The population of the study was the news published in five popular news sites in the country (based on Alexa ranking) including Tabnak, ISNA, Young Journalists Club, Jamnews and Fars in the second half of 2018. The sample size was /10 of the statistical population, i.e. 18 days, and were selected systematic randomization. The research findings show that in the study period, 2535 articles were published in the content of lifestyle journalism, and the YJC. , Tabnak, Jamnews, Fars and ISNA have published the most and the least content in this regard, respectively. Overall three categories of "health", "religion" and "individual technology" are ranked first to third, respectively. But findings from qualitative content analysis show that lifestyle journalism in the studied news sites can be shown in a range that includes religion and health on the one hand, and celebrities' lifestyle, fashion, and beauty on the other.


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