Abdolrahim Qaseminejad; mohammadsadegh NASROLLAHI
Abstract
The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience ...
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The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience but also has complicated the process of attracting the audience. The contest for catching audience has reached to a level that there are numerous options for the audience to choose. the decision of audience for joining a group or channel (the initial attraction) and being determined to continue the participation (maintenance) are the essential terms of influencing the audience. However, a short review on the ecology of social media, revels the serious weakness of cultural and religious groups and channels for attracting and maintaining the audience. This research, by referring to the study of successful persian channels in telegram, seeks to find out which policies are recommended for cultural and religious actors in atracting audiences.To answer this question, the semi-structured interviews with the audience of successful telegram channels were conducted and by using thematic analysis method, twenty-two recommendations were presented as the policies of attracting audience. The most important and frequent suggestions are the trust of users in the channel and its messages, time management of sending messages, diversity in the forms of message dissemination, diversity and comprehensiveness in the content of messages and observance of brevity in the submitted content.
mohammad ali talebi; khalil mirzaeii; mohamad sadegh mahdavi
Abstract
Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools ...
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Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools such as smart phones and therefore they use messaging apps such as Telegram and on the other hand, exchange jokes widely in this messaging apps. , these jokes should be studied and considered more than before. This study is a qualitative one and it uses a netnography as its methodology. By applying a social constructive theory, this study compares different gender jokes posted in messaging app namely Telegram. The results of studying jokes in three Telegram channels after filtering that were evaluated in June 2018 showed that 50% of jokes were gender jokes and considering their form, they were mostly verbal jokes; jokes related to women were almost twice as many as jokes related to men in all three channels. Topics of gender constructions for men were related to sexuality and for women they were related to gender stereotypes including "making fool of women", "excessive use of make-up", "eagerness to get married", "inability to drive", "being forced to do household chores", and "irritability". These concepts are somehow redefining women's social role in current social conditions.
Saied Reza Ameli; Seyed Ahmad Askari
Abstract
The concept of shopping in cultural studies has been changed by the spread of social media in the form of virtual markets and online shopping, as an identity-maker action. Examining the role of virtual social networks on Tehran people’s shopping experiences, this article aims to identify the differences ...
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The concept of shopping in cultural studies has been changed by the spread of social media in the form of virtual markets and online shopping, as an identity-maker action. Examining the role of virtual social networks on Tehran people’s shopping experiences, this article aims to identify the differences between shopping experience in virtual and real spaces.To capture the meaning of the shopping experience in the first and second spaces, the present research uses the paradigm of dual spacization, and studying the pattern of shopping behavior in Instagram and Telegram channels, it intends to investigate this dual-spacization field using ethnographic and netnographic methods.Identifying and then explaining, the typology of virtual stimulating and limiting factors through online and offline shopping spaces observations, it turned out that Instagram and Telegram are more an advertising means for real market goods than a space for direct shopping. The research findings show that while shopping for the sake of spending leisure times and hanging around is common in both real and virtual markets, but contrary to the idea of Michel deCerteau and thinkers, who advocate resistance, leisure, pleasure and hanging around of the audience, involving actively in shopping malls and membership in virtual channels, the buyer is engaged in a"consumption cycle" so that consumer tactics have not been able to be used as an emancipating element in the strategy of consumer society.
Hossein Kermani
Abstract
This paper tries to 1) propose a framework for doing participant observation in Telegram groups and 2) reach a comprehensive perception of users’ actions in these groups based on a case study. While Telegram, as an Instant Messaging App is the most popular one in Iran, no researches have been done ...
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This paper tries to 1) propose a framework for doing participant observation in Telegram groups and 2) reach a comprehensive perception of users’ actions in these groups based on a case study. While Telegram, as an Instant Messaging App is the most popular one in Iran, no researches have been done about it. Here, I try to prepare an appropriate background for future researches and at a same time study Iranian users’ behavior in this App. Selecting Mack et al. “What to observe” framework as a base, I make it suitable to apply on Telegram groups. To do that, I started using Telegram on November 2014 until March 2016. During this time I observed more than 196 unsystematical groups and on September 2015, selected 43 groups for further study, after that I choose 8 groups for systematic observation and analyzed them from September 26 to October 9, 2015. Finally I suggest the “What to observe” framework consisting of Appearance, Messages and Discussions, Members Roles, Personal Space and Group Traffic.
