Journal of Culture-Communication Studies

Effect of Religiosity on Muslims’ Perceptions of Islamic Advertisement

Abbas Naseri Taheri

Volume 16, Issue 29 , June 2015, , Pages 35-50

Abstract

Islam has sets of laws, rules, values and norms that ritualistically and symbolically influence both attitude and behavior of Muslim consumers. Therefore Muslims degree of religiosity should moderate their perceptions of advertisements which carry Islamic symbol. To test this moderating effect of religiosity, ... Read More

View Article
PDF 174.3 K

Journal of Culture-Communication Studies

Articles in Press

Current Issue

Volume 24 (2023)

Volume 23 (2022)

Volume 22 (2021)

Volume 21 (2021)

Volume 20 (2019)

Volume 19 (2018)

Volume 18 (2017)

Volume 17 (2016)

Volume 16 (2016)

Volume 15 (2014)

Volume 14 (2013)

Volume 13 (2012)

Volume 12 (2011)

Volume 11 (2010)

Volume 10 (2009)

Volume 9 (2008)

Keywords = Advertisement Evaluation

Effect of Religiosity on Muslims’ Perceptions of Islamic Advertisement

Abstract