Seyedeh Maryam Masoumzadeh; Saeed Saraby; Majid Rezaeian
Abstract
The optimal use of cinema, as a media influencing social and especially cultural domains, requires the establishment of goals, strategies and plans. This study aims to develop strategies for Iranian cinema to present Iranian culture to the international community. The qualitative research was carried ...
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The optimal use of cinema, as a media influencing social and especially cultural domains, requires the establishment of goals, strategies and plans. This study aims to develop strategies for Iranian cinema to present Iranian culture to the international community. The qualitative research was carried out with a survey-type methodology with snowball and targeted sampling.After going over documents and records, in-depth interviews with professors, critics, directors, and international film distribution managers and experts were conducted. The environment and internal and external factors of cinema in the international arena were also examined, through the use of a semi-open questionnaire.Questionnaire validity was confirmed by a formal method and its reliability by Cronbach’s alpha. A SWOT matrix was employed to measure strengths, weaknesses, opportunities and threat, and to analyze data and formulate strategies in the four mentioned areas.The results of the research illustrate that the strategic position of Iranian cinema in the international arena is competitive, but since the point is close to the conservative sector, the strategies of this sector are also considered.Among strategies, the paper suggests films be made to support and display characteristics of Iranian culture emphasizing the components of love, humanity, peace and Ethics, not just nationally, but for a broad and diverse foreign audience while their quality is being monitored, Investing and supporting high quality documentary films with the subject of Iran and the people of Iran, employing people who are professional in international broadcasting film for playing film in foreign.
Mahdi Moniri; seyed reza salehiamiri; farzaneh chavoshbashi
Abstract
The purpose of this research is to provide appropriate strategies for the cultural diplomacy of the Islamic Republic of Iran based on comparative comparisons with Iran & Turkey.This study examines the cultural characteristics of Iran and Turkey based on Globe and Hofstede studies, reviewing the current ...
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The purpose of this research is to provide appropriate strategies for the cultural diplomacy of the Islamic Republic of Iran based on comparative comparisons with Iran & Turkey.This study examines the cultural characteristics of Iran and Turkey based on Globe and Hofstede studies, reviewing the current status and analysis of SWOT, choosing a suitable strategy for cultural diplomacy in Iran, and, finally, prioritizing strategies for the cultural diplomacy of the Islamic Republic of Iran. The research method is descriptive survey and in different phases of the research, various tools such as written sources, official and valid sites, deep interviews and questionnaires have been used. Quantitative data have been analyzed using statistical methods. The research community is an expert community of cultural management, communications and international relations, as well as cultural experts and advisers. The tool used to collect information is two questionnaires for SWOT analysis and hierarchical process analysis. The final score of the external factors assessment matrix showed that the organization's opportunities are greater than its threats, and taking advantage of these opportunities can provide a better future. Therefore, the Cultural Diplomacy Organization of Iran has more opportunities in terms of external factors, and the final concept of internal factors evaluation matrix indicates that the organization is weak in terms of internal factors. Therefore, Iran's cultural diplomacy institution is lower than average in terms of internal factors. Therefore, the optimal solution of cultural diplomacy strategy of the Islamic Republic of Iran was chosen as a protective remedy. In the prioritizing phase of strategy of cultural diplomacy solutions in Iran from the viewpoint of experts, conservative solution was in the first priority, respectively, offensive, competitive and defensive strategies were in the next priority.
