Seyedeh Maryam Masoumzadeh; Saeed Saraby; Majid Rezaeian
Abstract
The optimal use of cinema, as a media influencing social and especially cultural domains, requires the establishment of goals, strategies and plans. This study aims to develop strategies for Iranian cinema to present Iranian culture to the international community. The qualitative research was carried ...
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The optimal use of cinema, as a media influencing social and especially cultural domains, requires the establishment of goals, strategies and plans. This study aims to develop strategies for Iranian cinema to present Iranian culture to the international community. The qualitative research was carried out with a survey-type methodology with snowball and targeted sampling.After going over documents and records, in-depth interviews with professors, critics, directors, and international film distribution managers and experts were conducted. The environment and internal and external factors of cinema in the international arena were also examined, through the use of a semi-open questionnaire.Questionnaire validity was confirmed by a formal method and its reliability by Cronbach’s alpha. A SWOT matrix was employed to measure strengths, weaknesses, opportunities and threat, and to analyze data and formulate strategies in the four mentioned areas.The results of the research illustrate that the strategic position of Iranian cinema in the international arena is competitive, but since the point is close to the conservative sector, the strategies of this sector are also considered.Among strategies, the paper suggests films be made to support and display characteristics of Iranian culture emphasizing the components of love, humanity, peace and Ethics, not just nationally, but for a broad and diverse foreign audience while their quality is being monitored, Investing and supporting high quality documentary films with the subject of Iran and the people of Iran, employing people who are professional in international broadcasting film for playing film in foreign.
