Shahram Yousefifar; Shahnaz Jangjoo
Abstract
آگهی‌های تجاری، به‌مثابه عناصر فرهنگی، حامل پیام‌های اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشت‌ها، ادراک‌ها و رفتارهای فرهنگی مصرف کنندگان برجای می‌گذارند. ...
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آگهی‌های تجاری، به‌مثابه عناصر فرهنگی، حامل پیام‌های اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشت‌ها، ادراک‌ها و رفتارهای فرهنگی مصرف کنندگان برجای می‌گذارند. هدف مقالۀ حاضر،
The main purpose of this Article is to identify the needs, challenges and main factors which are effective on creating social network for Iranian Elites. In this study, we have tried to show what are the most important factors affecting the integration, development and sustainability of the Iranian elites’ virtual social Network. The research method of this research is descriptive-survey which the requirements of Iranian Elites are described and analyzed in order to provide a specialized social network. The data collection method was based on library studies, interviews with senior managers of elites’ national foundation and a questionnaire and among about 13,000 elites covered by elites’ national foundation a sample of 375 individuals were elected based on Morgan table and Stratified random sampling method. Friedman test was used to rank results The results show that “Interaction with other elites” and “Achieving a coherent knowledge base” are the main reasons to join this network. Cultural weakness in relation to dialogue, critique and analysis And weaknesses in the IT infrastructure are The most fundamental challenges in terms of designing and launching of the Iranian elite network from the viewpoint of audiences of this knowledge area .The most effective factors in stability of the network include “to provide and publish the latest and most reliable scientific resources such as articles, books, etc and announcement the need for Research and professional projects by institutions and industries.
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