Journal of Culture-Communication Studies

Engineering Business Culture in Iran

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Volume 10, Issue 5 , May 2008, , Pages 39-60

Abstract

Culture is one of the most effective factors in presenting individual and mass behavior. Emerging any behavior, speech and thought is meaningful in a culture background and is assessed in the context of that culture. One of the best strategies for creating new behavior is cultural intervention. For spreading ... Read More

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Engineering Business Culture in Iran

Abstract