Javad Azarnegar; SeyedAlireza Afshani; SeyedAlimohamad Mazidi
Abstract
In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing ...
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In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing the grounded theory method, which follows a systematic approach. The participants in this study were communication media experts and individuals with a minimum of 7 years of experience in the press field. Through purposeful sampling, a total of 29 people were selected and interviewed using a semi-structured interview. The data were analyzed using the three-step coding method of grounded theory, which includes open coding, axial coding, and selective coding. The findings revealed that the causal conditions influencing the distancing of the press can be categorized into three parts: socio-cultural factors (such as Iranian oral tradition, digitization of culture, minimalistic life, and institutional mistrust), political factors (including political restrictions and behavioral politicization), and economic factors (such as economic poverty, inflation, and high prices). The contextual conditions contributing to people's distance from the press are the political economy and virtualization. Additionally, the intervening conditions impacting people's distance from the press encompass content weakness and structural weakness. To address this issue, strategies such as content modernization, communication modernization, and structural modernization were identified. If these strategies are successfully implemented, the most significant consequence for the press would be a reduction in people's distance from it, leading to a decrease in the downward trend of the press audience.
Majid Soleimani Sasani; Mahdi Shahbazi; Sina Ghorbani
Abstract
Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users ...
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Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users and celebrities. The purpose of this study, on the one hand, is to examine the celebrity culture and its consequences, and on the other hand, to examine the extent to which users or audiences follow the personal pages of celebrities. In this research, survey method and questionnaire technique are used to collect data. In the theoretical section, "Celebrity Culture Approach", "Celebrification and Celebritization Approach", "Celebrity Ecology Approach", "Celebrity Private and Public Space Approach" and "Psychological Approach to Advocacy and Celebrity" are discussed. Findings show that about 20% of Instagram users follow news and celebrity pages. The pages of domestic celebrity actors, singers and athletes are followed more than any other celebrity group. As a result, about a third of users follow the personal pages of actors and celebrity singers, and about a quarter of users follow the personal pages of athletes. Para-Social Interaction, identification and worship are the three main indicators of tendency to celebrities. Our study shows that approximately 47% of active users in this subject pay attention to celebrities; so that, in addition to the interest in Para-Social Interaction with them, they intellectually follow the values and attitudes of celebrities and behaviorally imitate their celebrity lifestyle.
SeyedAlireza Afshani; SeyedAlimohamad Mazidi sharafabadi; Monire Sadri
Abstract
Media literacy is a topic that takes into account the power of the audience to understand how the media works and how it works, and wants to turn this analysis into an habit and task for the audience. Accordingly, the present study has examined the relationship between cultural capital and media literacy ...
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Media literacy is a topic that takes into account the power of the audience to understand how the media works and how it works, and wants to turn this analysis into an habit and task for the audience. Accordingly, the present study has examined the relationship between cultural capital and media literacy among young people in Bafgh city. This research has been carried out using survey method and multi-stage cluster sampling on 384 individuals among youth in the city of Bafgh. Data were collected using researcher made questionnaires of cultural capital and media literacy. Data analysis was performed using SPSS and Amos software. Findings showed that between cultural capital and media literacy there was direct and significant relationship (p <0.001). Among the dimensions of cultural capital, the objective dimension had the strongest relationship with media literacy. Analysing the structural equations model, showed that the impact of cultural capital on media literacy is %0.57, which indicates the direct relationship between these two variables.
Marzieh Piravivanak- Aqdas Niknafas
Volume 14, Issue 24 , March 2014, , Pages 99-116
Abstract
Tazieh is a traditional theater whose common theme is historical and religious events and tragedy of Prophet Muhammad and his family, in particular the battle of Karbala. Ritual aspect of this theatrical tradition is in a way that traditional audiences have a particular relationship with it and ...
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Tazieh is a traditional theater whose common theme is historical and religious events and tragedy of Prophet Muhammad and his family, in particular the battle of Karbala. Ritual aspect of this theatrical tradition is in a way that traditional audiences have a particular relationship with it and this characteristic plays an important role in view devotees comprehension and conclusion and this will not form except from holy seeing and preceding comprehension from context of tradition
The purpose of this paper is to recognize the difference between audiences and mere viewers by hermeneutic phenomenological attitude and to clarify the role of audiences who participate in Tazieh, as guardsman of the artwork and finally the tetrahedron of audience, performer, guardsman, poet forms in this theater.
