Omid Ali Masoudi- Maryam Baghani
Volume 14, Issue 24 , March 2014, , Pages 85-98
Abstract
In this article we have tried in a descriptive and exploratory survey method and using the views of all managers, heads of departments and experts in public relations includes 92 organizations on Islamic public relations is analyzed, which in the form of 55 statements extracted, and the population ...
Read More
In this article we have tried in a descriptive and exploratory survey method and using the views of all managers, heads of departments and experts in public relations includes 92 organizations on Islamic public relations is analyzed, which in the form of 55 statements extracted, and the population agreed with that, along with personal information of managers, heads of departments and public relations experts, gathering with the questionnaire and analyzed using SPSS software. The results indicate that managers and specialists are agreeing with performing the duties of Islamic public relations. Although the age of qualifications and experience in public relations and age of public relations managers and specialists of these features do not have direct correlated with the extent of their familiarity with these features, a study of the correlation between the degree of understanding of these features and tend to perform these tasks shows that managers and experts in related fields educated compared with unrelated fields have greater understanding of the features and tasks are more willing to perform these tasks in the Islamic public relations.
Studies show that managers, heads of departments and public relations experts, are in favor of using Islamic teachings in public relations.
