Malihe Soudbakhsh; Somayeh Tajik Ismaili
Abstract
This study aimed to investigate the relationship between Persian language serials of GEM TV and social capital of women living in Tehran. The research method is a questionnaire measurement tool. The statistical population consisted of women residing in Tehran (3452637 people) and a sample size of 384 ...
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This study aimed to investigate the relationship between Persian language serials of GEM TV and social capital of women living in Tehran. The research method is a questionnaire measurement tool. The statistical population consisted of women residing in Tehran (3452637 people) and a sample size of 384 people. The results showed that there are 21.1% of social capital respondents at low level, 61.2% in the middle level and 17.7% at high levels and 39.4 % of the respondents with entertainment motives and follow patterns in interactions watch the Persian language satellite Channels of the GEM TV. Also, the results indicate that there is a meaningful relationship between watching Persian-language satellite channels of GEM TV with social capital (r = -0.64), structural capital (r = -0.64), cognitive capital (r = -0.63), and Relative capital (r = -0.56) among women in Tehran and between motivation (r = -0.44) and between attitude toward Persian language satellite Channels of GEM TV and social capital of women in Tehran (r = 0.44). There is a significant relationship between marital statuses, age, education, motivation and type of attitude and rate of watching of Persian-language serial of GEM TV and women, with diploma education, are more likely to watch Persian-language satellite channels of GEM TV than other groups.
