Journal of Culture-Communication Studies

The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences ... Read More The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences has increased the necessity of studying the content of these channels- In particular, the children channels which has been barely researched. Regarding this matter, Gem Junior Channel as the most famous satellite channel for broadcasting child’s programs in Persian Language was selected for studying discursive order of desirable feminine identity- as it is the area of dispute among many discourses for setting their meanings in that discursive order. By using analytical capabilities of Laclau and Mouffe's discourse theory three Gem Junior programs (Barbie: Life in the Dream house, Sky Dancers and Scooby-Doo! Mystery Incorporated) were studied. In the Barbie animation "Beauty and attractiveness" was recognized as central signifier and discursive signifier of "sociability" was recognized as central signifier in two other programs. As a general conclusion of studying the discourse of this channel, "sociability" turned out to be the central signifier of the discursive order of feminine identity in the studied programs. This is while other peripheral signifiers such as “individualism”, “inter-sexual relations” (free, non-official and friendship-based relationships), Ethical, beauty and attraction (by this definition: free, half nude and body-revealing dresses) and … constitute the discursive system of the network within discursive order of feminine identity. this discourse imagine some others for itself were mostly represented in the form of , unethical, wicked and evil, and inhumane identities and due to absolute Reprehensible of these signifiers, other less evident signifiers such as unsociability, unemotional and etc joined with them. In fact. These discursive bonds are making main Conflict areas in discourse of Gem junior channel.

Representation of Modern Middle Class Identity in Mostafa Master's letters (Discourse Analysis of the Novels: Pig Bone and leper Hands and I am not Sparrow)

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Volume 14, Issue 21 , May 2013, , Pages 179-213

Abstract

The goal of this article is the Recognition of middle class discourses in mostafa mastoor's letters. The recognition of this discourses have examined the representation of urban middle-class life at last. In the analytical section of this article, with reference to two famous novels of this writer, it ... Read More

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Keywords = Laclau and Mouffe

Discourse Analysis of Kids Channel “Gem Junior” in Discursive Order of Desirable Feminine Identity

Abstract

Representation of Modern Middle Class Identity in Mostafa Master's letters (Discourse Analysis of the Novels: Pig Bone and leper Hands and I am not Sparrow)

Abstract