Hajar Ebrahimi; Dariush Matlabi; fahimeh Babalhavaeji; Nadjla Hariri
Abstract
The purpose of this study was to identify the components of professional publishing and the consequences of non-professional publishing in Iran. The study used the Grounded Theory method and fell under the qualitative research category. Snowball sampling was used to select 16 experts and professionals ...
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The purpose of this study was to identify the components of professional publishing and the consequences of non-professional publishing in Iran. The study used the Grounded Theory method and fell under the qualitative research category. Snowball sampling was used to select 16 experts and professionals in the field of book publishing for the statistical sample. Semi-structured interviews were used to collect data, which was done up until theoretical saturation. The interviews were implemented and coded, and finally, the central category was obtained by knowing the consequences, strategies, contexts, causal conditions and interveners. Based on the results, the correct understanding of the nature of publishing, having specialized and up-to-date knowledge, and having the facilities and equipment are the main factors in the formation of professional publishing. In order to achieve professional publishing, it is necessary to pay attention to the mechanisms of the publishing economy, proper planning and marketing, and new technologies to be given serious attention by publishing activists, and a suitable policy regarding full-time employment of publishers, support for publishing activists, culture building and the use of new technologies in be taken Reducing dependence on the government, disregarding publishing laws, trade union interference, economic problems and low quality of books are among the problems that should be in the focus of activists, planners and policy makers in the field of publishing, and the sum of these measures can produce quality works that are in line with market needs and also help the specialized activity of publishers which leads to the professionalization of publishing.
seyed vahid aghili; neda shafiei
Abstract
The purpose of this article is to analyze environmental media policies to achieve an appropriate media model for addressing environmental issues. To achieve the goal and evaluate the status quo, using the two theories of agenda setting and environmental journalism principles and sustainable development ...
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The purpose of this article is to analyze environmental media policies to achieve an appropriate media model for addressing environmental issues. To achieve the goal and evaluate the status quo, using the two theories of agenda setting and environmental journalism principles and sustainable development were presented. Then to achieve a media model, 22 communications and sociology professors and experienced individuals in the fields of media and environment were selected using the two methods of Targeted Sampling and Snowball Sampling and then they were interviewed using the semi-structured deep interview model. Then the achieved data was interpreted using open, axial and selective coding. The results, in the model-delivering section, show that media and decision-makers play three main service functions to promote sustainable development. The first function of the media identified in this study is providing mediating factors in sustainable development. The mediating factors can be provided through involving people, caring about to NGOs and recruiting academicians. The second function of the media is to apply the five media strategies which include publishing a professional environment-related media, employing an environment specialist reporter, releasing environmental reports and highlighting its issues, making reports about environmental issues and problems and making officials feel accountable about sustainable development.
Arman Heidari; Hamid Sedaghat; Khiry Hamidpour
Abstract
Along with the expansion of the virtual space and mediaization of the cultural space, people's identification has also changed. From a sociological point of view, the analysis of the expression of women's identity in virtual spaces, which have less freedom in traditional "real" situations to express ...
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Along with the expansion of the virtual space and mediaization of the cultural space, people's identification has also changed. From a sociological point of view, the analysis of the expression of women's identity in virtual spaces, which have less freedom in traditional "real" situations to express their identity, is particularly important. Because virtual space has provided more capacity for them to create and represent their desirable and ideal identity. In such condition, using a qualitative approach to understand the depth and fluidity of their identification process is more reasonable and frutfull. Therefore, the following article has analyzed the identification process of 16 female students of Yasouj University in cyberspace by a qualitative methodology. The data collection technique was an unstructured and semi-structured interview; and non-random, purposeful and maximum diversity sampling method was used for sampling. The generated data analized by the three stages strategy of open, axial and selective coding. Based on the content of the interviews, the causes, contexts and consequences of these girls' use of virtual space were categorized and analyzed under the ten main categories of "the essence of communication, expressing different aspects of oneself, purposeful use to provide various needs and services, satisfying psychological-physiological desires, filling free time, psychological and skilfull personality weakness, family life disorder, different selves presented in cyberspace, capabilities of cyberspace in modern life and scope of cyberspace damages. On a more abstract level, it can be said that the core category of "virtual space as an echo of the real space and a breeding ground of real-pretend selves”, to some extent, reflects the process of identification of the studied girls in the virtual space which is caused by the two-way effect of the psychological-physiological-social characteristics of the girls and their biocultural-social living conditions in the real space of the society.
iraj gharedaghi; aliakbar rezaei; Abbasali Ghayoumi; seyed reza salehi Amiri; mohamad soltanifar
Abstract
The upcoming research aims to provide a suitable model for advertising cultural products. In this research, the process of advertising cultural products in the media space of the country (television, newspapers and magazines) and its changes and developments have been investigated and scrutinized from ...
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The upcoming research aims to provide a suitable model for advertising cultural products. In this research, the process of advertising cultural products in the media space of the country (television, newspapers and magazines) and its changes and developments have been investigated and scrutinized from different angles and according to the dimensions, components, indicators, effective factors and Its features should be presented as a suitable, comprehensive and integrated local model for advertising cultural products.The approach used in the present research is quantitative and qualitative (mixed) method. The statistical research community includes academic experts and scientific and executive professionals active in the field of advertising cultural products and media space, which is based on the views of 18 experts and 385 advertising activists with the systemic approach of Strauss and Corbin, during three stages of open and central coding. and selected, 50 concepts and 12 categories were extracted. Among these, advertising of cultural products as the central category and 11 other items formed the basis of the data theory of the research. The findings showed that of the four main categories of causal, central, strategic conditions and consequences, respectively, government policies based on supporting cultural productions and changing attitudes towards their products or commodities, having an advertising and information program, institutional trainings at the two levels of producers and family institutions, and emphasis on preserving the identity and original values of society have the highest level of emphasis. Therefore, within the framework of theoretical research literature, experts' point of view and the use to Grounded Theory, a proposed model for advertising cultural products in Iran's media space was designed and compiled.
Mahdi khosrowshahi; Faezeh Taghipour; REZA EBRAHIMZADEH DASTJERDI
Abstract
The present research is aimed at designing a citizen journalism pattern for developing civil participation in Iran on the basis of grounded theory paradigm. The data used in this research has been gathered and selected by interviewing 25 experts in the field of social communications science through a ...
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The present research is aimed at designing a citizen journalism pattern for developing civil participation in Iran on the basis of grounded theory paradigm. The data used in this research has been gathered and selected by interviewing 25 experts in the field of social communications science through a semi-standard interview using the theoretical sampling method. Furthermore, in order to analyze extracted the data, theoretical coding process has been used for enumerating concepts (basic categories), Subcategories and main categories in accordance with Strauss and Corbin's model (1998). The research findings showed that designing a citizen journalism pattern for developing civil participation in Iran has been theoretically saturated from 14 main categories, 41 subcategories and 509 concepts based on the factors of Strauss and Corbin’s approach to grounded theory’s paradigm (1998). The analytical pattern of citizen journalism has been constructed for the purpose of developing civil participation in Iran. Furthermore, in order to verify the research categories as well as the constructed pattern, two methods have been used: (A) assessment based on the communicative method, and (B) formation of a focal group. Moreover, in terms of reliability assessment, repeatability was tested using correlation coefficient between two coders and generalizability was tested using theoretical regular comprehensive sampling.
hamoon sharifi milani; zahra boroomand; ali reza amirkabiri
Abstract
The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included ...
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The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included experts and publishing managers of the country who were selected by using targeted sampling. A total of 16 people were selected as participants in the study.. Data were collected through interview by the method of guidance of generalities and without structure. In order to acquire data validity, two methods of reviewing participants and reviewing experts were used. As a result, after interviewing and reviewing extracted components by experts, the pivotal category which was identified in this research was weakness in the management of publishing companies which considering causal conditions, context and mediator, strategies developed and final model presented. In conclusion, the most affecting factors on the book publishing industry included: management of publishing companies, strategy of publishing industry and information and communication technology while, economic conditions, unauthorized reproduction, social conditions and per capita reading have lower rankings. Additionally, main phenomena studied in this research is the weakness of management in publishing companies. Consequently, in order to improve the situation and as a strategic component, the use of information technologies has been suggested for the field of publishing.
Marzieh Khelghati
Abstract
This study evaluates the conditions of prioritizing social media as a mean for spending leisure time, the way people use social media, and its negative and positive impacts from the viewpoint of users. It was carried out via grounded theory approach and qualitative interviews with 10 active users. According ...
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This study evaluates the conditions of prioritizing social media as a mean for spending leisure time, the way people use social media, and its negative and positive impacts from the viewpoint of users. It was carried out via grounded theory approach and qualitative interviews with 10 active users. According to the results of data analysis, four factors were pinpointed as the main underlies of using social media as a mean for spending leisure time, including communication needs, leisure needs, technological needs, and the need for various experiences. Three main positive impacts of social media are growth of communication abilities, psychological effects, and improvement of individual interests. On the other hand, it has negative impacts on family and social relations, physical and mental health and individual effects. Technological-technical effects and mental-psychological are activity continuity factors. The result of this research confirmed a process of replacing the virtual leisure with real leisure and Combining the concepts of work and leisure for users.
Taher Roshandel arbatani; Seyyed Mohammad Molaei
Abstract
In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement ...
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In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement in ICT, social networks emergence and potential of user’s engagement in high speed as a consequence, causes more effect on culture and identity. In this situation can we use social networks as a tool for strengthening youth’s national identity whom uses new technologies more than others? To answer this question we tried to present a model of using social networks potentials for strengthening youth’s national identity. So by using grounded theory approach, we arranged 13 interviews by informants including academic scholars and professors, policy makers and activists in the field of social networking and national identity and users of domestic social networks. We extract 26 categories by result. The research main context are Integrating virtual and real national identities and social network as a means of strengthening national identity. For this purpose four strategies were presented.
