Susan Bastani; Hadi Khaniki; Saeed Arkanzadeh Yazdi
Abstract
The Research Evaluates new media impacts on Iranian media system. It seems that new media in Iran these days deeply effect on mainstream media and even in some cases makes them to lose their functions. This research tries to evaluate new media impacts on Iranian mainstream media’s internal mechanisms ...
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The Research Evaluates new media impacts on Iranian media system. It seems that new media in Iran these days deeply effect on mainstream media and even in some cases makes them to lose their functions. This research tries to evaluate new media impacts on Iranian mainstream media’s internal mechanisms and also relations between them with the people and with the political and economic system. The new media impacts on mainstream media and their relations with system were evaluated by qualitative grounded theory methodology and new media impacts on their relations with the people were evaluated by qualitative survey methodology. Eventually researchers concluded that new media by themselves did not reduce the mainstream media consumption but the tough controls and lack of professionalism in mainstream media were the critical cause of consumption, trustfulness and influence decline so new media rise only has amplified these consequences. In fact, powers and the people have immigrated to new media because of weak mainstream media but they could not entirely alternate with mainstream media. In conclusion, Thesis found a kind of dislocation in Iranian media system in which both mainstream and new media as a kind of public eservice are not in their expected locations.
