mahdokht brojerdi alavi; MohammadMahdi Rahmati
Abstract
Content strategies have a crucial role in fulfilling the mission of IRIB. The main prerequisite for the successful implementation and operation of these strategies is haveing appropriate evaluation indicators. The main goal of this study is, "Identifying the measures of evaluating the strategies of the ...
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Content strategies have a crucial role in fulfilling the mission of IRIB. The main prerequisite for the successful implementation and operation of these strategies is haveing appropriate evaluation indicators. The main goal of this study is, "Identifying the measures of evaluating the strategies of the IRIB in the field of content production and distribution. Balanced Scorecard has been used to achieve the goals of the research. In this research, experts' opinions were used in two focus group sessions. By focusing on balanced scorecard dimensions and long-range strategies and programs of IRIB in the content area, indicators were identified. "Percentage of programs produced with research attachment, "The number of news sections in specialized channels", "Amount of freelance production in broadband and in different genres", "Monetizing through different income mechanisms in the broadband space", "The number of people interacting with IRIB, "The status of the channels and radio and television programs in the social networks" are the most important indicators identified for the strategic assessment of the IRIB content in accordance with the balanced scorecard model. For continuous evaluation of content strategies, it is necessary for IRIB to translate the indicators into quantities value. Then, based on them, determine and quantify the progress of content strategy. Considering the environmental requirements and audience’s desires, needs and interests, as well as analyzing their performance and competitors in the media competition environment and the serious effort to apply these indicators will provide the basis for accurate content management and planning.
mahdokht brojerdi alavi; mohammad taghi karami ghahi; mohammad shakerinejad
Abstract
Chastity and veil are Religious orders that acquaintance of individuals with their criteria and patterns of them take place in process of their religious socialization. In this process, people understand the content and meaning of these doctrines and use them in the situations and interactions of their ...
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Chastity and veil are Religious orders that acquaintance of individuals with their criteria and patterns of them take place in process of their religious socialization. In this process, people understand the content and meaning of these doctrines and use them in the situations and interactions of their everyday lives. Chador as the preferred hijab in Islam is a cultural phenomenon in the field of women's clothing that has been shown over the years in IRIB. Choosing this cover, including in social relationships is usually a sign of a person's commitment to religious principles. This research seeks to answer this question that how chastity indicators have been represented in Chadori women of TV series's, in the years after the Islamic Revolution? In this regard, at first these indicators derived from Islamic law and then analyzed in all Chadori women in 40 most viewed Iranian TV series. Accordingly, a total of 107 Chadori characters from these series have been selected and studied. . SPSS software and descriptive and inferential statistics (Chi-square test) were used to analyze the data. Findings of the research indicate that in the years after the Islamic Revolution, Chadori women, despite choosing the superior hijab, have not followed the criteria of Islamic chastity in their interaction with men. The way they communicate, look and talk with men, also their obvious adornment, hair and body in facing men, have no significant difference with the women who have another kind of covers.
