Mahyar Kamali Saraji; Said Haidar Mirfakhradini; Seyed Mahdi Sharifi; Afshin Omidi
Abstract
In order to obtain financial success, the risk of investment is very high, especially in short-life products like a movie. In the previous studies, linear and static models have been used to analyze the dynamics of this industry but because of their linearity, these models were not capable of analyzing ...
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In order to obtain financial success, the risk of investment is very high, especially in short-life products like a movie. In the previous studies, linear and static models have been used to analyze the dynamics of this industry but because of their linearity, these models were not capable of analyzing the realities of the complexities and dynamics in the movie industry. Due to the tremendous importance of movie income for their investors, this research used a system dynamics model to forecast and evaluate the financial success of movies in the Iranian media market. By scrutinizing of the previous researches, as well as through in-depth interviews with six cinematic experts, this study extracts all the factors that may affect the sale of movies and evaluates the relationships between them. Results indicated that the most critical factor affecting the sale of a movie is the recognition of the target audience and to increase the success of a movie at the box-office, it is not necessary to spend much money for the presence of expensive stars. However, other factors, such as film marketing, holidays, critics and users' review and genre, have a significant impact on the success of selling these media products in movie theaters. Taken together, the theoretical and practical implications of this research in the field of cinema industry are discussed.
Taher Roshandel Arbatani; Afshin Omidi; Esmaeil Norouzi
Abstract
Due to the changes made in the last few decades, it can be said that the Internet, and then digital technologies, have transformed the generality of music industry. While some of the negative consequences of this trend can be pointed out, it must be acknowledged that a large portion of new businesses ...
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Due to the changes made in the last few decades, it can be said that the Internet, and then digital technologies, have transformed the generality of music industry. While some of the negative consequences of this trend can be pointed out, it must be acknowledged that a large portion of new businesses in the music industry such as digital music distribution has been a positive consequence of these technological changes. Given the specific cultural, social, and political conditions in Iran, the main goal of this research is to develop strategies for optimizing the use of these emerging opportunities in the digital distribution of music with an innovative and practical approach. In this regard, using a qualitative research approach and interviewing 14 experts in the country, this study presents its strategic plan for the study. The strategies proposed in this study are divided into six sections: product innovation, service, position, process, social, and paradigmatic. Finally, the results show that if digital music distribution services can adequately identify their needs and feelings, they will be able to better respond to their needs and innovate with business model innovations. They will, by doing so, finally bring new actors into their market. Finally, there are some cultural and political challenges in this arena.
Datis Khajeheian; Somayeh Labafi; Afshin Omidi
Abstract
Framing is one of the effective ways through the media that shape public opinion about the events and issues of the day. Planning to design appropriate news frames to enhance the quality of life of Multiple Sclerosis (MS) patients and increasing community awareness of this disease is necessary. In this ...
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Framing is one of the effective ways through the media that shape public opinion about the events and issues of the day. Planning to design appropriate news frames to enhance the quality of life of Multiple Sclerosis (MS) patients and increasing community awareness of this disease is necessary. In this regard, the aim of this study was to identify and analyze the news frames in relation to MS. Following a qualitative research approach, the research’s population consisted news reports released by the ISNA, IRIB, IRNA and MEHR about this disease and 133 reports (from March to October 2016) was selected through purposive sampling. The data were analyzed using thematic analysis. The final findings of the study revealed that three main frames called "specification of MS", "problems of MS patients" and "Support and Hope" and sub-themes associated with each of these frames have been introduced and analyzed. This research as a starting point in the field of media policy in relation to MS is that more research will be needed.
