seyed vahid aghili; neda shafiei
Abstract
The purpose of this article is to analyze environmental media policies to achieve an appropriate media model for addressing environmental issues. To achieve the goal and evaluate the status quo, using the two theories of agenda setting and environmental journalism principles and sustainable development ...
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The purpose of this article is to analyze environmental media policies to achieve an appropriate media model for addressing environmental issues. To achieve the goal and evaluate the status quo, using the two theories of agenda setting and environmental journalism principles and sustainable development were presented. Then to achieve a media model, 22 communications and sociology professors and experienced individuals in the fields of media and environment were selected using the two methods of Targeted Sampling and Snowball Sampling and then they were interviewed using the semi-structured deep interview model. Then the achieved data was interpreted using open, axial and selective coding. The results, in the model-delivering section, show that media and decision-makers play three main service functions to promote sustainable development. The first function of the media identified in this study is providing mediating factors in sustainable development. The mediating factors can be provided through involving people, caring about to NGOs and recruiting academicians. The second function of the media is to apply the five media strategies which include publishing a professional environment-related media, employing an environment specialist reporter, releasing environmental reports and highlighting its issues, making reports about environmental issues and problems and making officials feel accountable about sustainable development.
hasan khojasteh; melika bordbar; SEYED VAHID AGHILI
Abstract
Today, the use of media around the world is very high and with the advent of technology, more opportunities have been created for audiences around the world in different situations, places, and with different behaviors. This opportunity has expanded the media sphere and has changed the means in which ...
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Today, the use of media around the world is very high and with the advent of technology, more opportunities have been created for audiences around the world in different situations, places, and with different behaviors. This opportunity has expanded the media sphere and has changed the means in which audience interacts and uses media. In recent decades, due to the dramatic changes in technology, economics, politics and society, the attitude and role of media audiences around the world has changed dramatically, which in turn has affected media strategies, content production as well as changes in business models of media. In the present study, Delphi futures study method is used and the views of 15 media professionals have been studied and analyzed regarding factors affecting consumption of future media audiences. The findings suggest that in the future audiences will not have any restrictions on the means, communication tools, time, and place of consumption of media and they can use the medium under any conditions. Furthermore their role will be constantly changing between the sender and the recipient (interactive communication model). These audiences have the power to choose from a wide range of content and services from different platforms and ultimately, they can generate content and become smart consumers, prosumers and producers, all of which are due to the audience segmentation in the media convergence environment.
Mohammad Hosein Saei; Seyyed Vahid Aghili
Volume 15, Issue 28 , March 2015, , Pages 107-136
Abstract
There are many disagreements among elites about development pattern modeling in Islamic republic of Iran. One of these disagreements is basis of development pattern modeling of communication system and cyberspace in general and disagreements such as modeling principles of domestic social networks in ...
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There are many disagreements among elites about development pattern modeling in Islamic republic of Iran. One of these disagreements is basis of development pattern modeling of communication system and cyberspace in general and disagreements such as modeling principles of domestic social networks in particular. This research deals with the question that whether or not the cyberspace, internet, social media and social networks can be policymaking, manage and planning development on basis of culture and identity of each country. If so, what set of principles should govern the process. The mainstream materialistic approaches of Iranian researchers consider culture to be a dependent variable against independent variables such as technology. So look for type and depths of cyberspace, media and social networks effects on our culture and identity. Unlike that approach, we used Q method to investigate the mindset of experts, managers, policymakers and active users of the cyberspace regarding the role that culture and identity might play in the formation of domestic social networks. Analyzing the questionnaires returned by influential activists of the cyberspace, we found five primary mindsets regarding the aforementioned issue, dimensions of which are briefly elaborated. Finally, based on our understanding of the investigated mindsets and their interrelationships, a few operational suggestions are recommended to policymakers in this field.
