Journal of Culture-Communication Studies

Investigation of the Factors Affecting Demand of Iranian Cinema

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Volume 11, Issue 9 , May 2010, , Pages 147-179

Abstract

This study intends to identify factors affecting on the demand of Iranian cinema movies. To this aim, a sample consisting of 192 cinema spectators was evaluated. The results of analyzing questionnaires through Kroskal Valice test indicted that there is a direct relationship between individuals' ... Read More

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Investigation of the Factors Affecting Demand of Iranian Cinema

Abstract