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Volume 12, Issue 13 , September 2011, , Pages 77-93
Abstract
In this article, in spite of other factors influencing the pricing of ticket, visitors’ insight and elasticity of demand, the price of ticket in museums as an important and controversial issue in museum marketing have been considered. The results of some researches like the researches of Martin, ...
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In this article, in spite of other factors influencing the pricing of ticket, visitors’ insight and elasticity of demand, the price of ticket in museums as an important and controversial issue in museum marketing have been considered. The results of some researches like the researches of Martin, Karlin and Gordian have been observed afterward the researches have been adapted to the conditions of developing countries. Although in this case the best strategy in developing countries have been making the tickets price two rates for domestic and foreign visitors. In one hand , the culture and of course the museum are so important in developing countries , and in the other hand the number of foreign visitor compared with domestic ones may be increased in those countries although the foreign tourists may have an broader vision to the museum so they may consider it as a very valuable thing. Also according to the factors described in this paper, museum visitors, especially foreign visitors have a low price elasticity of demand. According to these two factors the managers of the museums in the developing countries, who are so worried about the decreasing number of visitors as well as the satisfaction of them , have tried to make the price of the museum tickets in two rates as a solution.
