Journal of Culture-Communication Studies

Moral Values in IRIB TV Commercials ( for Selling Nutrients to Children and Adolescents)

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Volume 13, Issue 17 , May 2012, , Pages 213-254

Abstract

TV and its products as one of the most effective means of communication , can play an interaction role ; reinforce and institute moral values or promote negative values by wrong performance. Research is done with the purpose of "Studying of applying moral values in TV commercials for selling nutrients ... Read More

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Journal of Culture-Communication Studies

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Moral Values in IRIB TV Commercials ( for Selling Nutrients to Children and Adolescents)

Abstract