عنوان مقاله [English]
The present article aims to identify the effective factors to the future of media consumption in the Sabalan channel with an emphasis on entertainment. Based on a futuristic look (2019 to 2029) and a combination of Library research and Delphi methods. Findings show that 48 factors were identified in five groups of environment and five groups in the competition environment and were answered by experts in relation to their importance and uncertainty. In the factors of competitive environment, audiences with importance of 86.72% and, in terms of non-certainty, substitute goods with 76.44% more than other factors and in the environment of remote environment, also technologically important with 85.42% and in terms of uncertainty, morality was 89.5% higher than others. The ranking of factors based on the importance, the use of new molds and structures with 93/15% and the view of the managers of Sabalan channel to entertain with 90/70% is more than other factors.