عنوان مقاله [English]
The family is a sacred phenomenon and one of the most important pillars of the community in the Islamic view. Therefore, after the Islamic Revolution, the Islamic system ruling in Iran, reproduces the discourse of familialism in the cultural and social relations of the country. But in the modern world, given the prevailing discourse of individualism and humanity, the rights and interests of individuals have been given priority to the interests of the family and in Iran, this discourse as the rival of family-oriented discourse is gradually emerging and expanding in the life of the Iranian society. The media, the press, , ... as the cultural elements of the world's ecosystem of the Iranian society, are the battleground of these two discourses. The present research seeks to analyze the family discourses in Iran and evaluate them in popular magazines. The research method was discourse analysis. For research purposes, the method of Fairclough and Laclau & Mouffe was used in combination. The findings of this research indicate that the discourse of family-centeredness is rooted in the dialectic orientation and with the central sign of compromise, and the individualist discourse revolves around the individuality axis and with the central sign of rights. The review of the content of the yellow publications also suggests that the approach of Iranian family journals, the green family, successes, and the days of life is more closely related to family-oriented discourse, and the concepts and signs of this discourse are more represented in these journals.