عنوان مقاله [English]
Children are responsive to attractive visual stimuli and are always eager to watch animations. Children, from any ethnic and territorial area, are considered to be passive due to being affected and lack of analytical power. The content of Western animations, especially American, has the cultural vocabulary and social codes of the producer community, each of which individually affects the behavior and mindset of the viewer. The imitation of Iranian children about some of the behaviors of cartoon characters is evidence of this.
Communities are looking for savior by virtue of their need for myth. Otherness axes semantically change and alter some of the textual elements and signs, such as "savior". The viewer, as the recipient, chooses the trend that the story tends to. In this way, the savior has the identity / national characteristics that are presented in the series. The child, when becomes an adult, looks for a savior with the same identity/ nationality depicted in his childhood.
The post-colonial theory, the discourse analysis method of this study, is capable of scrolling the imponderability into colonial texts by expressing views with the assumption of the opposite concept compared to what is formed in the western culture. This study is conducted by detail and atomistic study of Ben 10 animation as a case study through the investigation of textual binary oppositions using the Fisk and Bart method in order to analyze textual otherness axes of Ben 10 series.