عنوان مقاله [English]
The purpose of this research is to provide appropriate strategies for the cultural diplomacy of the Islamic Republic of Iran based on comparative comparisons with Iran & Turkey.This study examines the cultural characteristics of Iran and Turkey based on Globe and Hofstede studies, reviewing the current status and analysis of SWOT, choosing a suitable strategy for cultural diplomacy in Iran, and, finally, prioritizing strategies for the cultural diplomacy of the Islamic Republic of Iran.
The research method is descriptive survey and in different phases of the research, various tools such as written sources, official and valid sites, deep interviews and questionnaires have been used. Quantitative data have been analyzed using statistical methods. The research community is an expert community of cultural management, communications and international relations, as well as cultural experts and advisers. The tool used to collect information is two questionnaires for SWOT analysis and hierarchical process analysis.
The final score of the external factors assessment matrix showed that the organization's opportunities are greater than its threats, and taking advantage of these opportunities can provide a better future. Therefore, the Cultural Diplomacy Organization of Iran has more opportunities in terms of external factors, and the final concept of internal factors evaluation matrix indicates that the organization is weak in terms of internal factors. Therefore, Iran's cultural diplomacy institution is lower than average in terms of internal factors. Therefore, the optimal solution of cultural diplomacy strategy of the Islamic Republic of Iran was chosen as a protective remedy.
In the prioritizing phase of strategy of cultural diplomacy solutions in Iran from the viewpoint of experts, conservative solution was in the first priority, respectively, offensive, competitive and defensive strategies were in the next priority.