عنوان مقاله [English]
TV and its products as one of the most effective means of communication , can play an interaction role ; reinforce and institute moral values or promote negative values by wrong performance.
Research is done with the purpose of "Studying of applying moral values in TV commercials for selling nutrients to children and adolescents".
The research method is semiotics .
The number of samples were 16 broadcasted in 1388 by irib tv one .
According the conclusions availed by this investigation , the most values which were conveyed to the audiences through the investigated ads, were negative .
Most of these negative values are conveyed by using different procedures such as flow of meaning by resorting to cartoon and talking characters, world based on dream, show of good as a messianic intended to affect the unconscious minds of child and adolescents and convey message and briefly attract the attention and reliance of audience to himself by stimulating their emotions.