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Volume 13, Issue 18 , September 2012, , Pages 173-208
Abstract
Rowzə-xānī is one of the common types of Iranian religious show storytelling (narration) which has advertising function and has been comprehensive over time and converted into religious tradition so that many public and private Rowzə-xānī had been held in cities and villages of Iran besides other ...
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Rowzə-xānī is one of the common types of Iranian religious show storytelling (narration) which has advertising function and has been comprehensive over time and converted into religious tradition so that many public and private Rowzə-xānī had been held in cities and villages of Iran besides other mourning rituals of Moharram and Safar months. Holding these sessions as well as attending these session is spontaneous and is welcomed by the Shiites due to interest of Shiite in their imams and recollection of their sufferings in the way of their religion and traditions. For this reason, the Shiites consider attendance in these sessions and listening to preachment of the narrator as an action pleasing to God. Preachment requires more attention and deeper recognition as comprehensive phenomenon which has life of many centuries. This article is an opportunity for dealing with the most common variety of religious narration in Iran i.e. Rowzə-xānī.
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Volume 10, Issue 8 , February 2009, , Pages 173-190
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Volume 10, Issue 7 , November 2008, , Pages 173-205
fateme baratlo
Abstract
Qajar dynasty, particularly in Naseri period (i.e. Naser al-Din Shah reign), came to this understanding that they could employ cultural policies to a direct influence on people’s lives, by which established a new kind of kingly power over people. For execute such an aim, journals were one of powerful ...
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Qajar dynasty, particularly in Naseri period (i.e. Naser al-Din Shah reign), came to this understanding that they could employ cultural policies to a direct influence on people’s lives, by which established a new kind of kingly power over people. For execute such an aim, journals were one of powerful sources. Using a descriptive-analytical approach in this paper, reflections, and impressions of cultural policies in journals during Naseri period has been discussed. Studying journals publishing chronologically indicates that, like many other fundamental changes in Qajar reign, is a consequence of occurrence of Iran-Russia wars and perceiving the necessity of reforms. Professional modern journalism, as far as documents illustrate, appeared by the supports of Abbas Mirza, the then crown prince, and became more professional during Amir Kabir’s chancellery. While Iranian journalism developed more than before in Mirza Hossein Khan Sepahsalar period, Nasir al-Din Shah’s unwelcomed inferences with journalistic affairs, under cover of cultural policies, had been continued. Based on a few documents, it has been explained that how legal control of press, including censure plans, which was an example of implemented cultural policies of Naseri period on journals and prints, made journalism in exile? Mirroring, and even adopting, such policies in following movements and revolutions could be seen as a sequence of that period.
Shahram Yousefifar; Shahnaz Jangjoo
Abstract
آگهی‌های تجاری، به‌مثابه عناصر فرهنگی، حامل پیام‌های اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشت‌ها، ادراک‌ها و رفتارهای فرهنگی مصرف کنندگان برجای می‌گذارند. ...
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آگهی‌های تجاری، به‌مثابه عناصر فرهنگی، حامل پیام‌های اجتماعی و فرهنگی بوده و تاثیر انکارناپذیری در برداشت‌ها، ادراک‌ها و رفتارهای فرهنگی مصرف کنندگان برجای می‌گذارند. هدف مقالۀ حاضر،
The main purpose of this Article is to identify the needs, challenges and main factors which are effective on creating social network for Iranian Elites. In this study, we have tried to show what are the most important factors affecting the integration, development and sustainability of the Iranian elites’ virtual social Network. The research method of this research is descriptive-survey which the requirements of Iranian Elites are described and analyzed in order to provide a specialized social network. The data collection method was based on library studies, interviews with senior managers of elites’ national foundation and a questionnaire and among about 13,000 elites covered by elites’ national foundation a sample of 375 individuals were elected based on Morgan table and Stratified random sampling method. Friedman test was used to rank results The results show that “Interaction with other elites” and “Achieving a coherent knowledge base” are the main reasons to join this network. Cultural weakness in relation to dialogue, critique and analysis And weaknesses in the IT infrastructure are The most fundamental challenges in terms of designing and launching of the Iranian elite network from the viewpoint of audiences of this knowledge area .The most effective factors in stability of the network include “to provide and publish the latest and most reliable scientific resources such as articles, books, etc and announcement the need for Research and professional projects by institutions and industries.
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Ebrahim Aryani ghizghapan; adel zahed babelan; ali khaleghkhah; mahdi moeinikia
Abstract
The purpose of this study was to modeling the organizational factors Affecting (Job Conflict and Toxic Leadership) on cyberloafing. Methodology of the research in terms of the main strategy, was quantitative and in terms of analytical, was descriptive. The statistical population of this study included ...
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The purpose of this study was to modeling the organizational factors Affecting (Job Conflict and Toxic Leadership) on cyberloafing. Methodology of the research in terms of the main strategy, was quantitative and in terms of analytical, was descriptive. The statistical population of this study included all staff of Universities affiliated with the Ministry of Science at four levels of international, national, regional and local levels of performance across the country. The research data were collected from 430 staff members who were selected by multi-stage cluster sampling method. The sample size according to the Kregci-Morgan model and with error α = 0/05, was considered 430 persons. To collect data CyberLoafing Questionnaire of Bella et al (2006), Job Conflict Questionnaire of DuBrin (2008) and Toxic Leadership Questionnaire of Schmidet and Hanges (2008) was used. Validity of the tools was confirmed by the professors of education and psychology. Data were analyzed by artificial neural network approach with multilayer perceptron (MPL) method. The results The results showed modeling the organizational factors affecting on cyber loafing has an input layer with seven units and a hidden layer with three unit and the artificial neural network is well able to predict the jumps and the process of cyber loafing of academic staff based on organizational factors of job conflict and toxic leadership. Given the significant effect of organizational factors on employees' cyber loafing, it is necessary to pay attention to these components and their effects on organization human resource behavior and preventing the occurrence of cyberloafing.
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Abstract
One of man’s engagements has always been social communication for which he has sought to find various means such as old inscriptions on the walls of caves and the more modern graffiti. As a form of communication, bumper stickers reflect mindsets, emotions, and socio-cultural views of people. The ...
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One of man’s engagements has always been social communication for which he has sought to find various means such as old inscriptions on the walls of caves and the more modern graffiti. As a form of communication, bumper stickers reflect mindsets, emotions, and socio-cultural views of people. The reflection of deep socio-cultural issues through bumper stickers has unfortunately been underestimated in linguistic research. The current study aimed to analyze bumper stickers as an effective tool for the expression of socio-cultural ideas and meanings. 2312 bumper stickers were collected randomly over a long period of time. They were content analyzed and categorized into 15 categories. They were also described in terms of Hymes’ ethnography of communication. The results of the analyses revealed that religious and inspirational bumper stickers were the most frequent and the political and critical ones were the least frequent. Statistically significant differences were found between these categories of bumper stickers. The studies also showed how bumper stickers convey significant meanings through their setting, participant, end, act, key, instrumentality, norms, and genres.
Sadreddin Taheri
Abstract
Encoding and decoding are among the key processes of cultural and social communications. This article has tried to clarify the concepts of quadruple semiotic codes for visual communications proposed by Arthur Asa Berger; and to pursue these codes in the paintings of René Magritte, the well-known ...
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Encoding and decoding are among the key processes of cultural and social communications. This article has tried to clarify the concepts of quadruple semiotic codes for visual communications proposed by Arthur Asa Berger; and to pursue these codes in the paintings of René Magritte, the well-known Belgian Surrealist artist. Four types of communicational codes as identified by Berger are: Metonymic, Analogic, Displaced and Condensed. Magritte has an idiosyncratic approach to Surrealism. He spent many years working as a commercial designer, and this most likely shaped his fine art, which often has abbreviated impact. His works have a powerful paradox: beauty, clarity and simplicity, against a cryptic provoking and shocking effect. As the result of this research, we may find traces of metonymic code in Magritte’s “The red model” (1935), analogic code in “The false mirror” (1929), displaced code in “The son of man” (1964), and condensed code in “The revealing of the present” (1936).
Mohammad Soltanifar Leila Khanzadeh; 00 00
Volume 14, Issue 22 , September 2013, , Pages 181-205
Abstract
Islamic republic of Iran has been target of most media attacks and propaganda in international public opinion because of pursuing revolutionary ideals, ideological contradiction with West and East and differences behavior in foreign policy (islamophobia , shia- phobia and Iran-phobia); But it hasn't ...
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Islamic republic of Iran has been target of most media attacks and propaganda in international public opinion because of pursuing revolutionary ideals, ideological contradiction with West and East and differences behavior in foreign policy (islamophobia , shia- phobia and Iran-phobia); But it hasn't the suitable road map to deal with such attacks. However lack of enough work in this regard and no reflection of our domestic and foreign policy to international community with proper tools allow western media manipulate international opinion against us. Therefore in this article that includes deep interviews with a group of experts in media and diplomacy, we tried to make a precise scrutiny Iranian media diplomacy and its pathology and strategies.
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Volume 11, Issue 9 , May 2010, , Pages 181-207
Abstract
The competition in the present world requires using all techniques, tools, and new pure ideas. In the second half of twentieth century, industrial producers of the world faced a new competitive environment which, using half of the capital and facilities required, offered products with better quality, ...
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The competition in the present world requires using all techniques, tools, and new pure ideas. In the second half of twentieth century, industrial producers of the world faced a new competitive environment which, using half of the capital and facilities required, offered products with better quality, more variety, and lower cost to the world market. One of these new techniques is called lean production. Lean production is in fact a systematic approach which attempts to remove the wastes and eliminate any extra process from the stage of preparing raw materials to production and sale. The present study, considering the production stages of a movie and comparing it with what happens in an industrial production line, intends to identify and discover wastes in the production stages of a movie. Analysis of the results through grounded theory methodology led to development of fifteen concepts and accordingly five main categories. These categories include three types of time waste, repetition, lack of coordination, and two infrastructural and cultural factors in the process of movie production
Reza Pishghadam; Aida Firooziyan Pour Esfahani; Ailin Firooziyan Pour Esfahani
Abstract
Considering the salient role of vocabularies in reflecting the cultural beliefs of a given society, the present study aims at examining the discursive functions of “death” and the related terms in the Persian language corpus, using Hymes's (1967) SPEAKING model. The reason we have chosen ...
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Considering the salient role of vocabularies in reflecting the cultural beliefs of a given society, the present study aims at examining the discursive functions of “death” and the related terms in the Persian language corpus, using Hymes's (1967) SPEAKING model. The reason we have chosen such concept is that not only can it vividly illustrate the existing cultural beliefs of a society, but also it can be examined from social and linguistic points of view. To this end, 673 contexts in which the death-related discourses have been used were recorded, and after analyzing the data based on the SPEAKING model, the social aspects of the discursive functions were extracted. The results revealed that the intention behind using death and its related terms among Persian speakers of Iran is rooted in the prevalence of morbid thoughts, death-seeking, necrolatry, love of sadness, and cherophobia.
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Volume 11, Issue 12 , December 2010, , Pages 183-212
Abstract
In the age of communication indeed media influence all dimensions of people in every society, especially cultural and social dimensions. Media send us a lot of information every day then this data will impress our life and of course this may has a huge amount of influence on our children's life too. ...
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In the age of communication indeed media influence all dimensions of people in every society, especially cultural and social dimensions. Media send us a lot of information every day then this data will impress our life and of course this may has a huge amount of influence on our children's life too. Therefore media policy states that the media play a decisive role in cultural development. media with different policies, facilitate and expedite the country's cultural development .Today developed society is a term which can be addressed to society in which social and economic issues like Per Capita Income, Gross national Product (GNP), Death Rate and their effect on literacy as well as education and knowledge of people will be considered.
In a developed society, new mass media produce and distribute desired data so they will promote knowledge and awareness in the society by that; therefore it will help society to achieve elevation and progress.
Although media can mix and balance our deep culture and beliefs then they can help people to promote their culture so it cause cultural development in each society.
It seems, for cultural development as well as national dignity and solidarity, we should plan our cultural policy upon media policy then it should be base on development prospect in information society age.
farhad seraji; saeed sharifi rahnamo; Ashab Habibzadeh
Abstract
The purpose of this study was to identify the motives of secondary school boy students in Hamadan in using social networking networks. This research was carried out using a hybrid approach and exploratory design. In the qualitative section, a semi-structured interview was conducted using a phenomenological ...
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The purpose of this study was to identify the motives of secondary school boy students in Hamadan in using social networking networks. This research was carried out using a hybrid approach and exploratory design. In the qualitative section, a semi-structured interview was conducted using a phenomenological method with twenty students selected using snowball sampling method. The interview questions focused on the motivations and causes of using teenagers from social networks, which was analyzed using the Smith Five-Step Method. Then, in order to extend the scope of the findings through descriptive and survey method, a researcher-made questionnaire of 22 questions was distributed among 300 male secondary school students. Validity of the questionnaire was calculated using the views of seven experts in the field of cyberspace and its reliability was calculated by calculating the Cronbach's alpha of r = 0.88. The findings suggest that students use new social media for new information, entertainment and entertainment, communication and interaction with others, and self-expression. In the meantime, access to new information is the most important motive for adolescent use and self-expression is the lowest.
Majid Fadaei
Abstract
Mobile cinema as an effective propaganda tool has had more importance and expansion, especially, after the world war two and changes of dominant techniques in the world. When the world great powers employed the cultural diplomacy strategies to stabilize their situation and dominance on colonies and third ...
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Mobile cinema as an effective propaganda tool has had more importance and expansion, especially, after the world war two and changes of dominant techniques in the world. When the world great powers employed the cultural diplomacy strategies to stabilize their situation and dominance on colonies and third world countries using propaganda tools including mobile cinema, which Herbert I. Schiller called it cultural Imperialism. Iran is one of the few countries in which the American mobile cinema has long activated. This paper has considered what was been the causes of presence of American mobile cinema in Iran; and it has concluded using the existing reports and documents through descriptive and analytic methods: American mobile cinema has started its operations through the program of Truman four principle (Point IV Program) and due to prevent Communism influence and producing the protective belt to American interests, and it was gradually operated through showing the educational and recreational films to change views and propagate the American life style, in one side, and through news and propagative films, in other side, stabilizing its supported governance aimed to dominate Iran.
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Volume 12, Issue 14 , August 2011, , Pages 185-218
Abstract
According to crucial roles of media in the age of information, many countries as well as international organizations have special attention to design the legislation for mass media because they want to persuade and order their own desired policy. The” comprehensive law “in mass media area ...
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According to crucial roles of media in the age of information, many countries as well as international organizations have special attention to design the legislation for mass media because they want to persuade and order their own desired policy. The” comprehensive law “in mass media area is one of the most important approaches which have been rapidly proposed these days.
Comprehensive law in mass media area has been considered in our country Iran, especially after approval of fourth development program. In this program the government has to codify the “comprehensive legal system for mass media”. However in the Fifth development program, this issue has been underlined again. This article tries to investigate the necessity of legislation of comprehensive mass media law in Islamic Republic of Iran as a proposal for codifying the Law. This paper tries to answer this question: Is it necessary to codify a comprehensive mass media Law in Islamic Republic of Iran?
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Volume 12, Issue 13 , September 2011, , Pages 185-202
Abstract
In this paper we try to introduce Semiotics method as one of the newest analytical methods in cultural studies, then the myth in the symbolic systems will be analyzed , as well as decoding of myth will be considered and both of them is analyzed by Roland Barthes's view in mythology . There is an ...
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In this paper we try to introduce Semiotics method as one of the newest analytical methods in cultural studies, then the myth in the symbolic systems will be analyzed , as well as decoding of myth will be considered and both of them is analyzed by Roland Barthes's view in mythology . There is an especial review on Ferdinand de Saussure, Charles Sanders Peirce and Umberto Eco opinions; however the opinions of Culler,Chandlerand John Fiske and their disagreement with the views of Saussure and Barthes have been considered. Finally, different ways of reading and reading for understanding as well as decoding of the myths have been expressed, then there are some questions for those analysts who work on myths.
Ezat shirani bidabadi; shapoor Behyan; seyedali Hashemianfar
Abstract
Computer games cover a wide range of leisure of adolescents and have had a lot of behavioral effects on them.The aim of this study is to investigat the role of computer games as part of the subculture of adolescents in their antisocial behaviors in Isfahan. Particularl adolescent subcultures have a great ...
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Computer games cover a wide range of leisure of adolescents and have had a lot of behavioral effects on them.The aim of this study is to investigat the role of computer games as part of the subculture of adolescents in their antisocial behaviors in Isfahan. Particularl adolescent subcultures have a great influence on adolescent behavioral patterns and direct their social behaviors in a positive and negative way.To achieve this end,from among 127817 teenagers(12-18 years old), across six educational regions of Isfahan, a sample of 666 was selected using quota sampling metod. It is a descriptive survey in which the researcher developed a questionnaire with 38 close- ended questions for data collection. The respondants provided their answers based on Likert five-point scale.The questions were about respondants, demographic characteristics such as age,sex, educational conditions and research variables such as antisocial behaviours (mischief, vandalism and disregarding the rights of others).The data were analayzed by both descriptive and inferential statistics and Some tests such as pearson, and chi-square, corelations ,t test and regression were used for the testing the relationship between variables.The findings showed that there was significant relationship between antisocial behaviours (mischief,vandalism and disregarding the rights of others) and the type of computer games used by adolescents. The results also showed that gender was effective in most of computer games types used by adolescents. Age variable had not significant differences in three age groups of adolescent in using of computer games type.
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Volume 13, Issue 19 , October 2012, , Pages 191-209
Abstract
Expansive communication in Shahnameh requires that we would look at this communications from variegated aspects. The tragedy with the definition that the death of an ideal and positive human being degrading from good luck into misfortune brings this question to the mind that how the human links and communications ...
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Expansive communication in Shahnameh requires that we would look at this communications from variegated aspects. The tragedy with the definition that the death of an ideal and positive human being degrading from good luck into misfortune brings this question to the mind that how the human links and communications proceed that cause the death of such human being. Since in the ideal homeland of Iran the communications take form on the basis of wisdom then how is it that tragedies take place.
In this article, with due regard to different communicational theories and components of humane communication, the tragedy of Iraj is reviewed and answers this question that other than human communication, which other factors are effective in shaping up of the tragedy.
In this article the researcher comes to the conclusion that other wisdom, other factors are also effective in materialization of human communication. The factors which can lead communication towards transcendence or confrontation and complete the parts and pieces of a tragedy.
The attributive research method is the qualitative and quantitative method and the statistical community is 177 verses of the story of Iraj from Shahnameh of Joveini
Samad Adlipour; Vahid Ghassemi; Rezvan Ghasabi; Naghi Taheri
Volume 15, Issue 28 , March 2015, , Pages 191-212
Abstract
The importance of communication in the political dimension has increased, As societies become more complex and developed.Virtual social networks have engendered fundamental changes in the nature and form of political behaviors in different societies and have important roles in individuals’ ...
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The importance of communication in the political dimension has increased, As societies become more complex and developed.Virtual social networks have engendered fundamental changes in the nature and form of political behaviors in different societies and have important roles in individuals’ political trust and participation. Therefore, the aim of the present study is to investigate the effects of using Facebook social network on the political trust and participation of the youth in Tabriz City. The present study was conducted employing a survey study and using a researcher-made questionnaire distributed among 600 young people aged 18 to 30 years old of Tabriz consisting of the sample size in 2013. The sampling method was multistage cluster sampling method. The results of the present study indicate that there is a significant correlation of the duration of membership in Facebook, the degree and type of using Facebook with political trust and participation. Using Facebook for getting news and information results in reinforcing conventional political trust and participation among citizens, but using it for entertainment and recreation, making friendship, constructing groups and participating in group discussions result in reinforcing unconventional political participation.
Hasan Khojasteh Bagherzadeh
Abstract
Over the time, the media produce their products based on defined normative models demonstrated by organizational structure. This models have been transformed into powerful cliché which is not became possible to be released. Hence, finding a different model to present content ...
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Over the time, the media produce their products based on defined normative models demonstrated by organizational structure. This models have been transformed into powerful cliché which is not became possible to be released. Hence, finding a different model to present content is always one of the important concerns in media organizations. It is affected not only content type but also different scopes of organization, including production procedure, Arrangement of organizational structure and human resource model. Accordingly, in this article it has tried to present An Alternative normative model for media content production by descriptive- analytic method and categorization, while presenting the current and common models of classifying content production, based on twenty years of experience in the line and staff management sections at national media. Although, these Models are distinct from each other due to categorization, they might be tolerably put on the general content categories like social, political etc. This normative model of content classification is based on people’s ordinary life and the events surrounding it, having the ability to use them for content production in different types of media.
Seyedeh Samaneh Razavi; mohsen johari
Abstract
Honorable zeal is one of the social-cultural components of different societies, including Iranian society. In recent decades, with the expansion of feminist ideas, this issue has been critically analyzed, and its overflow can be seen in the art of cinema. The present research has been carried out with ...
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Honorable zeal is one of the social-cultural components of different societies, including Iranian society. In recent decades, with the expansion of feminist ideas, this issue has been critically analyzed, and its overflow can be seen in the art of cinema. The present research has been carried out with the aim of investigating the representation of honorable zeal in the Iranian cinema of the 1390s, using Fairclough's discourse analysis method. This method includes three stages of description, interpretation and explanation, during which the formal features of the text are examined in the description stage, the interdiscourses in the interpretation stage, and the influence of macro-social structures in the explanation stage. For this purpose, 3 films "Daughter's House", "Father's House" and "Parvaneh's Swimming" were selected and analyzed from the series of films released in the 1390s with a purposeful sampling method. The results indicate that in the light of the effects of the process of globalization on Iranian cinema, the development of feminist literature, the cultural policies of international film festivals, the development of the urban middle class in Iran and the cultural policies of the government of moderation, the issue of honor zeal in the cinema of Iran in the 1390s has been represented as an irrational phenomenon with absolutely harmful consequences and The creator of the authoritarian relationship between men and women.
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Volume 11, Issue 11 , November 2010, , Pages 199-227
Abstract
Values represent the most fundamental factors for human behavior in any society and are considered to play an important role in the economical, social and political growth and development.
This study tries to indicate value orientation of development oriented view of teachers and also try to show the ...
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Values represent the most fundamental factors for human behavior in any society and are considered to play an important role in the economical, social and political growth and development.
This study tries to indicate value orientation of development oriented view of teachers and also try to show the economical and social factors which have influence on it.
The data of the research is collected in survey method and by using questioners, and we chose 343 teachers as our sample in Education Department of Borujen and also we used stratified random sampling for this research. The result of the research have shown that 72/1 percent of teachers have medium level of Value orientation of development oriented , although the results have indicated that parent s literacy , economical situation of family during teens , income , employment , rate of using media have no significant relation to the value orientation of development oriented of teachers. However life expectancy and satisfaction of life (including; job satisfaction, family life satisfaction, life facilities satisfaction and satisfaction of health situation) have significant relation to the value orientation of development oriented of teachers. It means if life expectancy and life satisfaction increase, the value orientation of development oriented of teachers will augment too.
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Volume 9, Issue 2 , August 2007, , Pages 199-233
Abstract
There are different natural and unnatural social factors that hinder obtaining enough income to cover even the least needs of a family. Gathering together, the factors are the main generator of poverty. Today, resource limitations and increasing expectations makes it difficult to do proper actions. In ...
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There are different natural and unnatural social factors that hinder obtaining enough income to cover even the least needs of a family. Gathering together, the factors are the main generator of poverty. Today, resource limitations and increasing expectations makes it difficult to do proper actions. In Islam, the logic of religious taxes, specially the obligatory ones, which are legislated by religious law and are religious main obligations after prayer, is subject to the repair the gap between poor and wealthy class.
Unfortunately, our society not only is failed in the repair, but also the gap is increasingly got deeper and bigger. The only way to combat the crises is to utilize the existing local opportunities of different aspects of society (precise distribution of income).
Religious taxes are one of the helpful resources that can provide significant financial supply to repair the gap between social classes and to remove poverty.
In the article, which is the report of a field study in the city of Shal, Qazvin, the amount of religious taxes (especially one fifth) will be studies. The research result shows that this resource is able to remove poverty, and can remove the poverty line up to 60%.
Dariush Matlabi
Abstract
The pupouse of study is to identify the problems of holding “the Book of the Year award” in order to improve policies, procedure, improve the judging process and make it more effective in the publishing community. The research is qualitative in terms of approach and case study in terms of ...
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The pupouse of study is to identify the problems of holding “the Book of the Year award” in order to improve policies, procedure, improve the judging process and make it more effective in the publishing community. The research is qualitative in terms of approach and case study in terms of execution method. The studied community is the writings related to the Book of the Year award, university professors, experts and beneficiaries involved in the organization and performance of the festival, and critics and experts in the field of the book of the year, where the expert sampling technique was used to select the sample. Writing review, interview and focus group were used to collect data. Qualitative data analysis has been done in two stages; the first round of coding and the second round of pattern finding. In the first round of coding, we tried to give each piece of data a label (or the same code); in the second round, models were extracted from these codes. To advance the coding process, various tools have been used, including performing the process with pencil and paper to the use of MaxQDA (version 11) computer programs. The results show that the issues and problems of the yearbook can be categorized in the areas of policy and planning, executive processes, and referees. The overlapping of the Book of the Year award with other awards and the lack of clarity about its position compared to other awards has caused the Book of the Year to decline in prestige. The excessive dependence of the award on the government body, both in terms of expenses and in terms of policy, the selection of the scientific secretary, referee, etc. has caused us to witness the interference of cultural officials in the votes and opinions of the judges, as well as the introduction of the chosen ones, in limited periods. Trust in festivals and awards is the most important event that can be effective in their growth and influence, and in addition to the favor of the people and those in charge of the awards, it will be effective in promoting the publishing industry, and the officials of the Book of the Year institution should have more appropriate planning and investment in this regard.
