The role of mass media in cultural development; its advantages and disadvantages

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Abstract

In the age of communication indeed media influence all dimensions of people in every society, especially cultural and social dimensions. Media send us a lot of information every day then this data will impress our life and of course this may has a huge amount of influence on our children's life too. Therefore media policy states that the media play a decisive role in cultural development. media with different policies, facilitate and expedite the country's cultural development .Today developed society is a term which can be addressed to society in which social and economic issues like Per Capita Income, Gross national Product (GNP), Death Rate and their effect on literacy as well as education and knowledge of people will be considered. 
In a developed society, new mass media produce and distribute desired data so they will promote knowledge and awareness in the society by that; therefore it will help society to achieve elevation and progress.
Although media can mix and balance our deep culture and beliefs then they can help people to promote their culture so it cause cultural development in each society.
It seems, for cultural development as well as national dignity and solidarity, we should plan our cultural policy upon media policy then it should be base on development prospect in information society age.

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Journal of Culture-Communication Studies
Volume 11, Issue 12 - Serial Number 44
December 2010
Pages 183-212

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