Research Paper
Roya Motamed Nejhad; Marzieh Esmaeeli Fallah
Abstract
Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make ...
Read More
Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make this controversy. Regarding the influence of media productions especially advertising on culture, it is very important How to represent women in advertising and protective laws aiming to guarantee correct representation. In this this paper we tried to examine and evaluate the support of dignity of woman in the rules and regulations of existing commercial advertisements in a descriptive way and using the documentary and library study method. Purpose of this study is analyzing and evaluating of protections from woman statute in current advertising rules and regulations. The results indicate that in Iran does not enact a comprehensive law in this regard yet and despite suitable grounds in our jurisprudence and constitution, our country have no compiled rule in this regard. In the other hand current law also have no any effective and adequate executive guarantee. In existing study the situation of woman in rules regarding advertising analyzed.
Research Paper
mojtaba amiri; shahrzad nayyeri; Sara mahmoodi
Abstract
The main objective of this research is to provide a functional model of Islamic Republic of Iran Broadcasting (IRIB) mass media for society sections’ anger management on the basis of rational approach. The findings of this research have been extracted using the multiple grounded theory. Ten faculty ...
Read More
The main objective of this research is to provide a functional model of Islamic Republic of Iran Broadcasting (IRIB) mass media for society sections’ anger management on the basis of rational approach. The findings of this research have been extracted using the multiple grounded theory. Ten faculty members in the fields of organizational behavior management, media management, psychology, sociology, communications, and managers who have at least 10 years of management experience in the field of mass media have been selected through targeted sampling and based on a snowball method and have been interviewed in-depth Semi structured. The data obtained through open, axial and selective coding were interpreted. The findings of the research show that television in the managing of violence has the capacity to perform three functions of critical accountability, education of legitimate aggression and learning to overcome violence, and to play five disfunctions in institutionalizing violence in people's attitudes and behavior, promoting personal and ethnic fanatical frameworks, promoting violence As a means of recreation, the transfer of anti-values related to violence and the perception of the lack of justice in society and the promotion of violence as a tool to overcome this perception.
Research Paper
Reza Pishghadam; Aida Firooziyan Pour Esfahani; Sahar Tabatabaee Farani
Abstract
Considering the new concept of emotioncy (emotion+frequency), the present study intends to examine the lingua-cultural concept of [nāz] in Persian language using Hymes’(1967) SPEAKING model. The outcomes of this study revealed that the concept of [nāz] has been mostly prevalent inthe collective ...
Read More
Considering the new concept of emotioncy (emotion+frequency), the present study intends to examine the lingua-cultural concept of [nāz] in Persian language using Hymes’(1967) SPEAKING model. The outcomes of this study revealed that the concept of [nāz] has been mostly prevalent inthe collective culture of Iran, and the expressions related to [nāz] are even more widely used in comparison to the past. The high frequency and variety of this lingua-cultural concept is due to fact that Iranians have mostly positive and mixed emotions toward this concept, and as a result, their level of emotioncy toward [nāz] is higher (Inner-emo and Arch-emo).Overall, the results suggest that this lingua-cultural element is more commonly used in informal situations with participants of equal or unequal power relationships. It was also concluded that the main aim behind the use of this lingua-cultural item is to use it as a politeness strategy. Considering the oral mode of language, the tones that are accompanied with [nāz] are usually begging, admiring, offensive, and sardonic.
Research Paper
ali ghanbari barzain
Abstract
Abstract Changes made by leisure styles in Iranian society, and growing tendency of Iranian teenagers towards digital leisure have led to changes in their religious behavior and attitudes. The purpose of this article is to investigate the effect of online computer games on teenagers' religiosity, religious ...
Read More
Abstract Changes made by leisure styles in Iranian society, and growing tendency of Iranian teenagers towards digital leisure have led to changes in their religious behavior and attitudes. The purpose of this article is to investigate the effect of online computer games on teenagers' religiosity, religious identity, and the type of their relationships with their families. Following this aim, Castelles' theory, Sherry Turkle's theory of The Second Self, Thurlow's theory of Johari Window, and Mask of Identity theory of Branda Dunt, Stark, and Shojaei Zand have been used in theoretical bases. This article is the result of a research done on 3800 female high school students and 15-17-year-old male students in Tehran, Isfahan, Tabriz, Ahwaz, Mashhad, Shiraz, Karaj, and Rasht in 2013. The results show that there is a significant positive relationship between online and computer games and the religious identity and level of religiosity of teenage boys and girls.
Research Paper
rahman saidi; seyed reza naghibolsadat; alireza hosini; RAHIM NARIMANI
Abstract
Compilation And fitnesse of an appropriate public relations, model for Islamic revolutionary organizations Rahim Narimani , Rahman Saeedi ,Seyyed Reza Naghib Alsadat ,Alireza Pakdehi . Abstract: The present study tries to compile an appropriate public Relations, model for slamic revolutionary organizations’.From ...
Read More
Compilation And fitnesse of an appropriate public relations, model for Islamic revolutionary organizations Rahim Narimani , Rahman Saeedi ,Seyyed Reza Naghib Alsadat ,Alireza Pakdehi . Abstract: The present study tries to compile an appropriate public Relations, model for slamic revolutionary organizations’.From this perspective, the quantitative and qualitative research method was used. In the qualitative section, a Semi- standard inforview has been carried out with 15 experts in public Relations area that were selected by using according to purposive sampling and with using thematic analysis and type of network-based content model were developed. In the quantitative section, in order to fit the model, the research data were collected from 66 employees and managers of four public relations departments of revolutionary institutions that were selected by using a researcher-made questionnaire and a proportional stratified sampling method. The qualitative findings of the research showed that the optimal public relations model of revolutionary institutions came from four broad themes to theoretical saturation, and then a network of themes was depicted. Quantitative findings of the research showed that the test and reproduced models have the same suitability and fitting.
Research Paper
zahra Shakeri; vahid mosapor; soheila nurali
Abstract
Performers of literary and artistic works (including actors and singers), such as any other intellectual owners, have a right to exploit of their own artistic performance. They can exploit of this right personally, or license or assign their rights to other person through contract. These contracts usually ...
Read More
Performers of literary and artistic works (including actors and singers), such as any other intellectual owners, have a right to exploit of their own artistic performance. They can exploit of this right personally, or license or assign their rights to other person through contract. These contracts usually face with legal issues such as lack of clarity in the nature of contract, transfer of Performer’ rights to producer and Performers’ stewardship and then lack of clarity of these issues can put up exploitation of literary and artistic works in a halo of ambiguity in many of contracts. In addition, studies show that Performers do not acquaint with their rights. Creativity in artistic performance and dependency of performance on Performer character are elements that promote performance contracts into worker and employer contracts and face to legal problem for realization selling and lease contract. This research question is whether the performers’ contracts require special nature and rules? what features should these contracts have? This study collects informations with analytical-descriptive approach and by means of library and field study and attempts to assess and analyze these contracts Meanwhile the rights of Performers and findings obtained through questionnaires and interview with Performers of Tehran city and finally concludes that although the performers’ contracts are subject to general rules, but require special regulations in some cases that its purpose is adjustment of relations between performers and producers and ultimately greater prosperity of the public.
Research Paper
farhad seraji; saeed sharifi rahnamo; Ashab Habibzadeh
Abstract
The purpose of this study was to identify the motives of secondary school boy students in Hamadan in using social networking networks. This research was carried out using a hybrid approach and exploratory design. In the qualitative section, a semi-structured interview was conducted using a phenomenological ...
Read More
The purpose of this study was to identify the motives of secondary school boy students in Hamadan in using social networking networks. This research was carried out using a hybrid approach and exploratory design. In the qualitative section, a semi-structured interview was conducted using a phenomenological method with twenty students selected using snowball sampling method. The interview questions focused on the motivations and causes of using teenagers from social networks, which was analyzed using the Smith Five-Step Method. Then, in order to extend the scope of the findings through descriptive and survey method, a researcher-made questionnaire of 22 questions was distributed among 300 male secondary school students. Validity of the questionnaire was calculated using the views of seven experts in the field of cyberspace and its reliability was calculated by calculating the Cronbach's alpha of r = 0.88. The findings suggest that students use new social media for new information, entertainment and entertainment, communication and interaction with others, and self-expression. In the meantime, access to new information is the most important motive for adolescent use and self-expression is the lowest.
