In this paper, while reviewing the literature on the competition between various media, the results of some survey studies conducted in previous years on the consumption of media and cultural products in Iran are reviewed to analyze present competition between cinema and video, television, and satellite TV channels in which Iranian people are more inclined toward video, television, and satellite TV channels. The issue of competition between cinema and video, television, and satellite, has been investigated from two perspectives; the effect of technological changes and emergence of modern media technology on cinema and change in the recreational and entertainment habits of movie viewers.
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