TV and Its Effects on Religious, Group and Gender Identities of the Iranian ( Study of Cultivation Theory in Iran)

Document Type : Research Paper

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Abstract

The present paper examines the relation between the level of watching TV and the score of religious, group and gender identities of people. The presented results were taken from a scientific study conducted at the IRIB research center  by using two methods including analysis of contents and surveying. The studied statistical community in the contents analysis section included comic programs, TV serials and news. In the surveying section, people above 19 years old in 5 large cities of the country (presented in the methodology) were studied. In this paper, George Gerbner's Cultivation Theory is examined from the viewpoints of religious, group and gender issues based on the fact that repetition of TV programs has a cultivation effect on the minds of those who watch TV most of the times. The results of multivariable regression shows that although in some of the identity aspects in comedy, news and serial programs some messages were repeatedly broadcasted from IRIB and the watchers were exposed to those messages, the messages were beside other influential factors. The results further show that TV was an effective factor on the identity score of addresses in the studied level after other variables of social system. Moreover, despite Gerbner's theory, TV in Iran has no cultivation effete on the minds of the addresses and people influenced more by other variables of social system.

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