Studying the effect of media factors on the level of political participation of citizens

Document Type : Research Paper

Authors

1 Assistant Professor and Faculty Member, Department of History and Sociology, Faculty of Social Sciences, University of Mohaghegh Ardabili

2 PhD Student in Cultural Sociology,faculty of social Sciences , communicatio & Media Islamic Azad University, Tehran Markazi Branch

10.22083/jccs.2024.387374.3716

Abstract

Appropriate mass media policy, by creating competition between classes, parties and groups, it leads to an increase in political participation. In today's world, the motivation, interest and intensity of citizens' desire for political activity (election participation) is influenced by media policy, the type and method of using media agents. The main purpose of this research is to study the effect of media factors on the level of political participation. The research method is quantitative meta-analysis (CMA2), the unit of analysis is articles from the scientific sources of Normagz and Mag Iran in the period of 2005 to 2023. 40 scientific documents were collected as a statistical population and by deliberate-non-probability method,26 scientific documents (sample size) were analyzed according to the evaluation of the article according to the inclusion and exclusion criteria and the results were analyzed with Cohen's d test and Fisher's f test. The results show that media factors have a significant effect on the political participation of citizens and the value of its influence coefficient is equal to 0.220 (positive and direct relationship). Also, increase the use of domestic media; The desire for political participation will increase to the same extent. Its effect size is equal to 0.234. Also, the amount of use of domestic media (0.234); Consumption of mass media (0.167) and media literacy (0.211) have a positive effect and the amount of use of foreign media (-0.258); Membership in virtual space (-0.215) and membership in social networks (-0.147) had a negative effect on political participation

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