Maryam Ghazi Esfahani
Abstract
This article aims to investigate Iranian female celebrities and their discourse in cyberspace. The attempt of the present research is to analyze the Instagram page of Mahnaz Afshar, as an Iranian female celebrity, and in this way to achieve the cultural discourse of the Iranian female celebrity in the ...
Read More
This article aims to investigate Iranian female celebrities and their discourse in cyberspace. The attempt of the present research is to analyze the Instagram page of Mahnaz Afshar, as an Iranian female celebrity, and in this way to achieve the cultural discourse of the Iranian female celebrity in the virtual space. By using the method of discourse analysis, the mentioned Padam Page has been investigated and the central signifiers and the hegemonic space governing it have been obtained. The results indicate that Paige's basic signifiers refer to being a people person, being emotional, loving people, nature and animals, being famous, being a feminist, a kind mother, and an overseas artist. After the analysis, the basic signs finally lead to the discourse that celebrities want to be a role model for the people and that their culture is superior and dominant over the people's culture. Meanwhile, there are obvious contradictions between the discourses obtained from Page and the existing facts.
Seyedeh Samaneh Razavi; mohsen johari
Abstract
Honorable zeal is one of the social-cultural components of different societies, including Iranian society. In recent decades, with the expansion of feminist ideas, this issue has been critically analyzed, and its overflow can be seen in the art of cinema. The present research has been carried out with ...
Read More
Honorable zeal is one of the social-cultural components of different societies, including Iranian society. In recent decades, with the expansion of feminist ideas, this issue has been critically analyzed, and its overflow can be seen in the art of cinema. The present research has been carried out with the aim of investigating the representation of honorable zeal in the Iranian cinema of the 1390s, using Fairclough's discourse analysis method. This method includes three stages of description, interpretation and explanation, during which the formal features of the text are examined in the description stage, the interdiscourses in the interpretation stage, and the influence of macro-social structures in the explanation stage. For this purpose, 3 films "Daughter's House", "Father's House" and "Parvaneh's Swimming" were selected and analyzed from the series of films released in the 1390s with a purposeful sampling method. The results indicate that in the light of the effects of the process of globalization on Iranian cinema, the development of feminist literature, the cultural policies of international film festivals, the development of the urban middle class in Iran and the cultural policies of the government of moderation, the issue of honor zeal in the cinema of Iran in the 1390s has been represented as an irrational phenomenon with absolutely harmful consequences and The creator of the authoritarian relationship between men and women.
Amir Roozkhkkjsh; abolfazl eghbali; atefeh khaleghi
Abstract
The family is a sacred phenomenon and one of the most important pillars of the community in the Islamic view. Therefore, after the Islamic Revolution, the Islamic system ruling in Iran, reproduces the discourse of familialism in the cultural and social relations of the country. But in the modern world, ...
Read More
The family is a sacred phenomenon and one of the most important pillars of the community in the Islamic view. Therefore, after the Islamic Revolution, the Islamic system ruling in Iran, reproduces the discourse of familialism in the cultural and social relations of the country. But in the modern world, given the prevailing discourse of individualism and humanity, the rights and interests of individuals have been given priority to the interests of the family and in Iran, this discourse as the rival of family-oriented discourse is gradually emerging and expanding in the life of the Iranian society. The media, the press, , ... as the cultural elements of the world's ecosystem of the Iranian society, are the battleground of these two discourses. The present research seeks to analyze the family discourses in Iran and evaluate them in popular magazines. The research method was discourse analysis. For research purposes, the method of Fairclough and Laclau & Mouffe was used in combination. The findings of this research indicate that the discourse of family-centeredness is rooted in the dialectic orientation and with the central sign of compromise, and the individualist discourse revolves around the individuality axis and with the central sign of rights. The review of the content of the yellow publications also suggests that the approach of Iranian family journals, the green family, successes, and the days of life is more closely related to family-oriented discourse, and the concepts and signs of this discourse are more represented in these journals.
shaghayegh chitsaz; Ahmad Nedayifard; bahman namvarmolagh
Abstract
Now a day’s jewel designers have been used motifs which have been taken from Persian traditional culture and typography. These types of motifs were led to writing motifs and development of discursive challenge about the identity of jewelry. The aim of this study is how new signs of “written ...
Read More
Now a day’s jewel designers have been used motifs which have been taken from Persian traditional culture and typography. These types of motifs were led to writing motifs and development of discursive challenge about the identity of jewelry. The aim of this study is how new signs of “written motifs” have clearly appeared in Persian contemporary jewelry. This research has been done by the descriptive and comparative method based on Laclau and Mouffe's discursive analysis and then two group of jewelry which are inspired by “writing motifs” were analyzed by “semiotics of writing”. In conclusion, regardless of constraints of merely traditional decorative functions of the jeweler, the emphasis on the importance of the context of a written motif, the transmutation of massage to the audience and at last but not least conversion of jewelry to media are the main factors of the transformation of a visual motif to written motifs.
Masoud kousari; Amirali Tafreshi
Abstract
The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences ...
Read More
The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences has increased the necessity of studying the content of these channels- In particular, the children channels which has been barely researched. Regarding this matter, Gem Junior Channel as the most famous satellite channel for broadcasting child’s programs in Persian Language was selected for studying discursive order of desirable feminine identity- as it is the area of dispute among many discourses for setting their meanings in that discursive order. By using analytical capabilities of Laclau and Mouffe's discourse theory three Gem Junior programs (Barbie: Life in the Dream house, Sky Dancers and Scooby-Doo! Mystery Incorporated) were studied. In the Barbie animation "Beauty and attractiveness" was recognized as central signifier and discursive signifier of "sociability" was recognized as central signifier in two other programs. As a general conclusion of studying the discourse of this channel, "sociability" turned out to be the central signifier of the discursive order of feminine identity in the studied programs. This is while other peripheral signifiers such as “individualism”, “inter-sexual relations” (free, non-official and friendship-based relationships), Ethical, beauty and attraction (by this definition: free, half nude and body-revealing dresses) and … constitute the discursive system of the network within discursive order of feminine identity. this discourse imagine some others for itself were mostly represented in the form of , unethical, wicked and evil, and inhumane identities and due to absolute Reprehensible of these signifiers, other less evident signifiers such as unsociability, unemotional and etc joined with them. In fact. These discursive bonds are making main Conflict areas in discourse of Gem junior channel.
Iman Erfanmanesh; Soheila Sadeghi Fasaei
Abstract
The social world is the field of multiple discourses in which they are competing over their stabilization of discursive space. The concrete adequacy pertains to potency of discourse in the pattern-making of basic society institutions such as family. After the Islamic revolution, belligerent discourses ...
Read More
The social world is the field of multiple discourses in which they are competing over their stabilization of discursive space. The concrete adequacy pertains to potency of discourse in the pattern-making of basic society institutions such as family. After the Islamic revolution, belligerent discourses have tried to combat discursive stream of the Islamic revolution. In this article, after searching through valid documents and news about women and family among social networks and domestic/international news agencies (62 documents between the year 2012-2015), the pattern of family has been studied from the perspective of DAESH discourse according to CDA and Lacanian discourse analysis in three levels of descriptive, interpretative, and explanative analysis. Some parts of the discursive power of that pattern relate to communications and the virtual space. It seems that DAESH’s family pattern is articulated around the concepts of ‘masculinity’, ‘dominance of collectivism,’ and ‘attention to Salafism and Superficialism doctrines’.
Mohammad Mehdi Forghani; Seyed Easa Abdi
Abstract
This article is based on academic research entitled "The Representation of Women in Gender Jokes" which aims to examine the representation of women in jokes. In this study, due to the subject's qualitative aspects, discourse analysis has been used. For this purpose, twenty gender jokes were selected ...
Read More
This article is based on academic research entitled "The Representation of Women in Gender Jokes" which aims to examine the representation of women in jokes. In this study, due to the subject's qualitative aspects, discourse analysis has been used. For this purpose, twenty gender jokes were selected out of more than a hundred cases and analyzed using the three-dimensional model of Norman Fairclough. The results showed that representation of women and girls in gender jokes is negative and ignoble compared to men and even boys. In these jokes, the representations of women are different to girls. Representation of women is affected by the stereotypes, traditional and patriarchal beliefs and partially media stereotypes. On the other hand, the representation of girls was largely influenced by media stereotypes. Also, the results reveal that the gender jokes have emerged from the patriarchy discourse and at the end lead to confirmation and reinforcement of this discourse.
Seyyed Mohammad Mehdizadeh; Abdorahman Alizadeh
Volume 15, Issue 25 , June 2014, , Pages 217-242
Abstract
The media narrative of events is not an objective narrative, but its representation is in the discursive and ideological frameworks. This paper tries to find out how one of the most important events in the Middle East (dismissal of Morsi) is represented by media having different discursive frameworks ...
Read More
The media narrative of events is not an objective narrative, but its representation is in the discursive and ideological frameworks. This paper tries to find out how one of the most important events in the Middle East (dismissal of Morsi) is represented by media having different discursive frameworks (Channel 1 of IRIB and BBC Persian). Critical discourse analysis is used to evaluate this paper. The results indicate that BBC Persian television used a liberal democracy discourse within the framework of components such as legitimacy of majority, the rule of law and equality for the representation of this Egyptian event. In contrast, Channel 1 of IRIB applied components of Islamic Revolution discourse such as support for Islamists, support for resistance movement and conspiracy of western countries for the media construction of this Egyptian event. In addition, Channel 1 served other discourses, such as democracy and the will of the majority for the expression of its purposes.
