Javad Azarnegar; SeyedAlireza Afshani; SeyedAlimohamad Mazidi
Abstract
In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing ...
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In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing the grounded theory method, which follows a systematic approach. The participants in this study were communication media experts and individuals with a minimum of 7 years of experience in the press field. Through purposeful sampling, a total of 29 people were selected and interviewed using a semi-structured interview. The data were analyzed using the three-step coding method of grounded theory, which includes open coding, axial coding, and selective coding. The findings revealed that the causal conditions influencing the distancing of the press can be categorized into three parts: socio-cultural factors (such as Iranian oral tradition, digitization of culture, minimalistic life, and institutional mistrust), political factors (including political restrictions and behavioral politicization), and economic factors (such as economic poverty, inflation, and high prices). The contextual conditions contributing to people's distance from the press are the political economy and virtualization. Additionally, the intervening conditions impacting people's distance from the press encompass content weakness and structural weakness. To address this issue, strategies such as content modernization, communication modernization, and structural modernization were identified. If these strategies are successfully implemented, the most significant consequence for the press would be a reduction in people's distance from it, leading to a decrease in the downward trend of the press audience.
mostafa heidari haratemeh; Vahid Araei; seyed mahmod eslami
Abstract
In the world based on the digital space and the era of electronic and virtual communications, mass media and social networks, while playing the role of news sources for most financial information and data, regulate the problem of information asymmetry between investors and financial markets. It strengthens ...
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In the world based on the digital space and the era of electronic and virtual communications, mass media and social networks, while playing the role of news sources for most financial information and data, regulate the problem of information asymmetry between investors and financial markets. It strengthens the adjustment and development of markets. The purpose of this study is to investigate the influence of mass media on the policy and tendencies of financial market investors. The target population was based on a survey in 2021 among 420 students with investment experience in the financial markets, which was selected by purposeful and non-random sampling and after collecting, 200 questionnaires were analyzed using the logit model. The results showed: a) Mass media leads to fluctuations in investors' tendencies and policies and affects their decisions. b) In the conditions of recession and crisis in the financial markets, the impact and penetration rate of news media is more than social and specialized media. c) while in the conditions of prosperity in the financial markets only, to adjust and carry out reforms in the stock market, the influence of news media is more than social and specialized media d) media news reports basically have an asymmetric effect in the sense that In conditions of market boom, investors pay more attention to optimistic reports and ignore reports that have negative signals. On the other hand, in the conditions of recession and lack of prosperity in the market, investors are more vulnerable to pessimistic media reports, and reports with active information do not have a significant and meaningful impact on their decisions. However, financial markets investors need to learn media literacy along with financial literacy in order to distinguish real news from fake news.
jahandar amiri
Abstract
Communicative rationality is a state of communication and understanding that results in understanding, interests and common interests through critical and constructive dialogue without the interference and supervision of government institutions. Lack of dominance, coercion, existence of agency and freedom, ...
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Communicative rationality is a state of communication and understanding that results in understanding, interests and common interests through critical and constructive dialogue without the interference and supervision of government institutions. Lack of dominance, coercion, existence of agency and freedom, operationalization through language and being based on culture and ethics are prerequisites of communicative rationality. The purpose of this research is to investigate and evaluate social networks, whether they are governed by communication rationality or irrational cases and manifestations in them are more than rationality. The research method is in-depth interview with the Grounded Theory approach, the results of which have been referred to professors and experts in different stages. According to the findings, the performance of social networks based on the components of communication rationality and its preconditions has not been confirmed and Things like creating access, limiting and monitoring social networks by governments, the existence of fake news, deceit and rumours, espionage and users without identity or with fake identity, the use of social networks by terrorists and fraudsters, encouraging suicide, insecurity, Crisis generation and moral anomalies, emotional, marginal and populist approaches instead of logical arguments, extremism, sectarianism, tribal and ethnic prejudices, use of psychological warfare and propaganda techniques, politicization, polarization Instrumentalism uses are the reason for this result.
hazhir fathi; Faezeh Taghipour; nafiseh vaez
Abstract
This study seeks to identify the effective drives that can impact the future of online social networks in the face of Iranian mass media on the horizon of 1404. The research method is a combination of quantitative and qualitative, which has been done using Futuristic Research Method. This is a des[1]criptive ...
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This study seeks to identify the effective drives that can impact the future of online social networks in the face of Iranian mass media on the horizon of 1404. The research method is a combination of quantitative and qualitative, which has been done using Futuristic Research Method. This is a des[1]criptive and exploratory research with the approach of identifying uncertainties. In this regard, a total of 20 experts and specialists in the field of media, communications and online social networks, who were selected by the Snowballing method, took part in the in-depth interviews. In this study, the Delphi Method was used to identify the motives, using SPSS software, and the Interpretive Structural Modeling (ISM) method was used to discover the final key factors affecting the future of social networks. The data collection tool in the structural interpretive modeling section includes a researcher-made questionnaire containing a table of interaction matrix, and the data were analyzed by MicMac software. The research's findings showed that 27 drivers have an impact on the future of social networks, which can be classified into four general sociocultural, political/legal, economic and technological factors. According to the research's findings, technology-based affairs, digital natives, media ownership and the power of large-scale traditional media are the four final key factors influencing the future of social networks in the face of Iranian mass media on the horizon of 1404.
Omid Ali Masoudi; gholamhousin eslamifard
Abstract
The issue of present study is to present a model for the role of social networks in informational cycle of news agencies, with emphasis on Irna and France-Presse news agencies. This research was conducted using Delphi's deep interviewing method. The research population was journalists that among them, ...
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The issue of present study is to present a model for the role of social networks in informational cycle of news agencies, with emphasis on Irna and France-Presse news agencies. This research was conducted using Delphi's deep interviewing method. The research population was journalists that among them, 18 person were selected as sample, using snowball sampling method. In order to analyze the obtained information, coding method was used . The finding showed that social networks are the tool to serve news agencies. In fact, with relevance to content or news topic, the news agencies take advantage of the various news packages on social networks, which are far from official news packages. Also, based on the results, news agencies and social networks have media overlap. According to the results, it can be said that news agencies should pay attention to news values and news writing, so as not neglect developments in the field of journalism.
Zahra Dastgheyb Shirazi; Mohammad Dadgaran; nasim majidi; Neda Soleimani
Abstract
The present research is a qualitative quantitative (mixed) research which has been done in order to analyzing attitudes of social communication experts on the factors affecting Nomophobia among Islamic Azad University Students. We first extracted the features and components with a qualitative approach ...
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The present research is a qualitative quantitative (mixed) research which has been done in order to analyzing attitudes of social communication experts on the factors affecting Nomophobia among Islamic Azad University Students. We first extracted the features and components with a qualitative approach and data analysis method. Based on this, in-depth interviews were conducted with 22 professors and elites with teaching and research backgrounds in the fields of media, social communication sciences and communication sociology. Analysis of data base of qualitative sector data, lead to extraction; 72 concepts, six main categories and 19 sub-categories, with the greatest emphasis on the four main components; Individual and family factors, cultural, social, economic and political factors, intervening factors and the role of the media in the occurrence of the phenomenon of immobile phobia. In the second stage of the research to measure the findings of the quality sector (four factors in the occurrence of the phenomenon of non-mobile phobia); Quantitative approach and navigation method were used. The data collection tool in the quantitative section was a standard, researcher-made questionnaire approved by experts with 40 questions, the reliability of which was confirmed by Cronbach's alpha test. The unit of analysis in the quantitative section were the students. After testing the hypotheses, the relationship between the factors of lack of self-awareness and anxiety, lack of self-confidence, ostentation, media literacy, dependence on smart phones and cyberspace, reading, skills and self-control was confirmed with the occurrence of mobile phobia.
ali mohebbi; aliasghar kia
Abstract
The main purpose of the study was to investigate the effect of social networks on cultural changes and orientations according to Inglehart's Theory. Accordingly, the research sought to answer the question: Did social networks move the cultural orientations toward Ingelhart's Materialistic values or towards ...
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The main purpose of the study was to investigate the effect of social networks on cultural changes and orientations according to Inglehart's Theory. Accordingly, the research sought to answer the question: Did social networks move the cultural orientations toward Ingelhart's Materialistic values or towards Post-Materialistic values? In the present study, the mixed method (content analysis and survey) was used. In the survey section, students' attitudes towards Inglehart’s Materialistic and Post-Materialistic values were measured in social networks (in 2019). Regarding the content analysis section, the content of social networks in 2019 was measured against Materialistic and Post-Materialistic values considered by Inglehart. Survey results on "user-focused values on social media" showed that 53% of students paid attention to Post-Materialistic values. The content analysis findings also showed that about 54% of the messages generated on the three social networks of Twitter, Telegram and Instagram had Post-Materialistic value. The composition of the research results showed that the content of cyberspace was in line with students' attitudes and most attention was paid to Post-Materialistic values. These findings are consistent with Inglehart's theories and show that the country's cultural course coincides with changes in global culture.
mahmoud khanzadeh; pejman jaafari; farhad ghaffari
Abstract
The purpose of this study is to recognize effective factors on establishment and strengthening brand and consumer relationships in new social networks and the impact of these relationships on brands. Statistical population of this study is the users of social network, who are followers of the brand communities ...
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The purpose of this study is to recognize effective factors on establishment and strengthening brand and consumer relationships in new social networks and the impact of these relationships on brands. Statistical population of this study is the users of social network, who are followers of the brand communities of food - beverage and cosmetic-beauty industries. Using the three criteria including maximum follower, highest level of engagement, and the amount of activity in the social media, brands of My, Ash, Saharkhiz Saffron and Tekdaneh were selected to be studied. The research method is set in two qualitative and quantitative partss. In analysis stage, through constant comparison process, open, axial and selective coding, Concepts, categories and themes were organized, In the following, using the correspondence analysis, the relationship between extracted themes and demographic variables were found out and native model of relations was introduced. then, in quantitative approach, with performing two quantitative studies in food-beverage and cosmetic-beauty industries using structural equation modeling and hierarchical regression, conceptual model resulting from qualitative study was examined. Findings revealed that motivations of social, functional, monetary, brand related and hedonic are as factors influencing the in creation of interactions between brands and consumers, which are influenced by demographic variables. Also, research findings showed that active participate in social media lead to the creation of trust, commitment, intention to purchase and positive word of mouth.
mohamad mahdi Forghani; Robabeh Mohajeri
Abstract
Abstract The main objective of this research is to investigate the amount of trust in smartphone based social networks in Tehran. In this research, 800 randomly selected researcher-made questionnaires were distributed among 15-45 year old Tehran youths in five regions of north, south, east, west and ...
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Abstract The main objective of this research is to investigate the amount of trust in smartphone based social networks in Tehran. In this research, 800 randomly selected researcher-made questionnaires were distributed among 15-45 year old Tehran youths in five regions of north, south, east, west and center of Tehran. In the end, it was determined that trust is not related to age, education and place of residence of the users. Trust in different genders and marital status was not significantly different. The other achievement was the measure of trust, which was characterized by an average of 2.98, moderate and upward levels of confidence. Micro-variable “design and ease of use” has the most effect and micro-variable “security of software” has the least effect on trust. The main objective of this research is to investigate the amount of trust in smartphone based social networks in Tehran. In this research, 800 randomly selected researcher-made questionnaires were distributed among 15-45 year old Tehran youths in five regions of north, south, east, west and center of Tehran. In the end, it was determined that trust is not related to age, education and place of residence of the users.
Mohammad Hosein Saei; Seyyed Vahid Aghili
Volume 15, Issue 28 , March 2015, , Pages 107-136
Abstract
There are many disagreements among elites about development pattern modeling in Islamic republic of Iran. One of these disagreements is basis of development pattern modeling of communication system and cyberspace in general and disagreements such as modeling principles of domestic social networks in ...
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There are many disagreements among elites about development pattern modeling in Islamic republic of Iran. One of these disagreements is basis of development pattern modeling of communication system and cyberspace in general and disagreements such as modeling principles of domestic social networks in particular. This research deals with the question that whether or not the cyberspace, internet, social media and social networks can be policymaking, manage and planning development on basis of culture and identity of each country. If so, what set of principles should govern the process. The mainstream materialistic approaches of Iranian researchers consider culture to be a dependent variable against independent variables such as technology. So look for type and depths of cyberspace, media and social networks effects on our culture and identity. Unlike that approach, we used Q method to investigate the mindset of experts, managers, policymakers and active users of the cyberspace regarding the role that culture and identity might play in the formation of domestic social networks. Analyzing the questionnaires returned by influential activists of the cyberspace, we found five primary mindsets regarding the aforementioned issue, dimensions of which are briefly elaborated. Finally, based on our understanding of the investigated mindsets and their interrelationships, a few operational suggestions are recommended to policymakers in this field.
Mohammad Reza Rasouli; Saeideh Bandegimonfared
Volume 15, Issue 27 , February 2014, , Pages 67-86
Abstract
This study aims to explore themes of cultural, social and youth in Tehran's Facebook pages. This study examines this issue: the social network (Facebook) what form of cultural and social content is displayed? This research is a descriptive - analytical and sampling methods to perform content analysis ...
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This study aims to explore themes of cultural, social and youth in Tehran's Facebook pages. This study examines this issue: the social network (Facebook) what form of cultural and social content is displayed? This research is a descriptive - analytical and sampling methods to perform content analysis based on 30 users between the ages of 15 and 29 were IRFacebook selected. Data collection techniques, reverse the process took them through software Spss 21. The validity and reliability of formal study by Scott coefficient with a value of 85% is obtained. Research findings indicate that more women than men in the population and most of them are Facebook users are aged 25 years and also the most
Azar gholizadeh Tayebe Rajabi
Volume 14, Issue 22 , September 2013, , Pages 31-51
Abstract
The aim of this study is to determine the contribution of commanding right and forbidding wrong in improving social capital among female students. The method of the research is correlation descriptive and its statistical society included 944 female students busy studying in Khorasgan Islamic Azad University ...
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The aim of this study is to determine the contribution of commanding right and forbidding wrong in improving social capital among female students. The method of the research is correlation descriptive and its statistical society included 944 female students busy studying in Khorasgan Islamic Azad University in the academic year 2011-2012. Simple sampling, on the base of which 310 students were selected, was randomly done. Data collection instruments were a researcher made questionnaire with 63 questions and a response package. Cronbach’s alpha was used to assess its reliability and the validity of the questionnaire was achieved 0/87. Statistical data analysis was done at the inferential statistics level, factor analysis, univariable t, one-way variance analysis, Friedman test and LSD test were used. The results showed that the average score of the role of commanding right and forbidding wrong in increasing social capital with hypothetical average 3, was 3/61 which was higher than medium. In addition, the relationship between commanding right and forbidding wrong is meaningful through increasing social capital at p<0.01 level. A meaningful difference was not observed between the students’ demographic features and their attitudes.
00 00; 00 00
Volume 13, Issue 19 , October 2012, , Pages 113-140
Abstract
Social media are the online tools that people use them to share their contents, profiles, options, views, experiences and thought, so social media facilitate online conversations and interactions between groups. These tools include blogs, message boards, podcasts, microblogging, bookmarking, networking ...
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Social media are the online tools that people use them to share their contents, profiles, options, views, experiences and thought, so social media facilitate online conversations and interactions between groups. These tools include blogs, message boards, podcasts, microblogging, bookmarking, networking and wikis.
The main objective of this article is the assessment of the rate of students participation in producing social media content. Method of study is survey method. Statistic population include all of Communication studise students in Allomeh Tabatabayi University, Tehran University and Azad University in different degree like B.A, M.A And Ph.D.
Statistical findings showes that most of the students are at least, member of one online social networks like Facebook. Approximatelly most of respondents use from social networks through filtter crusher and most of them believe that using filtter crusher is easy and accessible way for them.
