Hasan khojasteh Bagherzadeh
Abstract
Music is one of the most widely used materials in audiovisual media production and is a constant concern of activists and researchers in the field. In addition to the functional aspects of social media, music has multiple functions in the production of these media. Although there are differences between ...
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Music is one of the most widely used materials in audiovisual media production and is a constant concern of activists and researchers in the field. In addition to the functional aspects of social media, music has multiple functions in the production of these media. Although there are differences between the functions of music in radio and other visual media, especially television, but the important point is that there is a meaningful difference between the meaning of music played on the radio and the broadcast of the same music on television. Does the music heard on the radio create or evoke the same meaning for the television viewer or are these meanings different? This article seeks to answer this fundamental question. This is important because today's audio music productions and their conversion into music video clips and their broadcasts on the platforms of cyberspace or on radio and television are expanding. These clips are sometimes studio productions and sometimes live or video music concerts. Playing a piece of music on the radio can sometimes provide a place for the musician and his singer to perform a concert or studio clip and sometimes the dignity that a video player can create while radio player cannot. Why is this? This article seeks to answer the question: Is the meaning of music played by radio different from that of video broadcasting? Why? Each medium, according to its requirements, creates special meaning. Music in radio doesn't have similar meaning, as a video music or clip broadcast from TV. Music, only is a combination of sound of music instruments based on special principles that impacts audience feelings and emotions. If there is meaning in music, the listener can get it, only by evoke. If it is a music with lyric, the combination of these two texts, music and lyric possibility creates another meaning for the listener. If this piece of music is video music or clip, the viewer faces three twist texts: music, lyric, and image. Although, the music video is the original text, but the three texts have functional textuality that can change the meaning in the mind of viewer. To hear and see music from long ago to the present day, people have encountered two types of music: music in the present and music in the absence. Music is present when the music presented is in the presence of the individual and is witnessed when performing the music. In this case, most of the presentpeople are influenced by the environment in which musical elements, including the instrumentalist and possibly the performer and possibly the singer, dominate and influence everything. Most of the time, people interact with music in the triple forms of emotional, emotional, or perceptual listening, and they rarely interact through just listening which is a very superficial type of listening. According to the library resources, music semiotic, textuality, and Requirements of getting meaning in each kind medium, this article, try to explain difference of music meaning in radio and video music or clip, that watch on TV.
hasan khojasteh; melika bordbar; SEYED VAHID AGHILI
Abstract
Today, the use of media around the world is very high and with the advent of technology, more opportunities have been created for audiences around the world in different situations, places, and with different behaviors. This opportunity has expanded the media sphere and has changed the means in which ...
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Today, the use of media around the world is very high and with the advent of technology, more opportunities have been created for audiences around the world in different situations, places, and with different behaviors. This opportunity has expanded the media sphere and has changed the means in which audience interacts and uses media. In recent decades, due to the dramatic changes in technology, economics, politics and society, the attitude and role of media audiences around the world has changed dramatically, which in turn has affected media strategies, content production as well as changes in business models of media. In the present study, Delphi futures study method is used and the views of 15 media professionals have been studied and analyzed regarding factors affecting consumption of future media audiences. The findings suggest that in the future audiences will not have any restrictions on the means, communication tools, time, and place of consumption of media and they can use the medium under any conditions. Furthermore their role will be constantly changing between the sender and the recipient (interactive communication model). These audiences have the power to choose from a wide range of content and services from different platforms and ultimately, they can generate content and become smart consumers, prosumers and producers, all of which are due to the audience segmentation in the media convergence environment.
Hasan Khojasteh Bagherzadeh
Abstract
Over the time, the media produce their products based on defined normative models demonstrated by organizational structure. This models have been transformed into powerful cliché which is not became possible to be released. Hence, finding a different model to present content ...
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Over the time, the media produce their products based on defined normative models demonstrated by organizational structure. This models have been transformed into powerful cliché which is not became possible to be released. Hence, finding a different model to present content is always one of the important concerns in media organizations. It is affected not only content type but also different scopes of organization, including production procedure, Arrangement of organizational structure and human resource model. Accordingly, in this article it has tried to present An Alternative normative model for media content production by descriptive- analytic method and categorization, while presenting the current and common models of classifying content production, based on twenty years of experience in the line and staff management sections at national media. Although, these Models are distinct from each other due to categorization, they might be tolerably put on the general content categories like social, political etc. This normative model of content classification is based on people’s ordinary life and the events surrounding it, having the ability to use them for content production in different types of media.
