Research Institute of Culture, Art and Communication Ministry of Culture and Islamic Guidance Journal of Culture-Communication Studies 2008-8760 20 46 2019 08 23 Media and Health: Identifying and Analyzing News Frames in Media Representation of MS Disease Media and Health: Identifying and Analyzing News Frames in Media Representation of MS Disease 67 88 92682 10.22083/jccs.2019.146723.2548 FA Datis Khajeheian Assistant Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran (Corresponding Author) 0000-0001-9913-3732 Somayeh Labafi Assistant Professor, Information Science and Technology, (IranDoc), Tehran, Iran 0000-0002-7389-9550 Afshin Omidi PhD Student in Media Management, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran 0000-0003-0611-006X Journal Article 2018 08 28 Framing is one of the effective ways through the media that shape public opinion about the events and issues of the day. Planning to design appropriate news frames to enhance the quality of life of Multiple Sclerosis (MS) patients and increasing community awareness of this disease is necessary. In this regard, the aim of this study was to identify and analyze the news frames in relation to MS. Following a qualitative research approach, the research’s population consisted news reports released by the ISNA, IRIB, IRNA and MEHR about this disease and 133 reports (from March to October 2016) was selected through purposive sampling. The data were analyzed using thematic analysis. The final findings of the study revealed that three main frames called "specification of MS", "problems of MS patients" and "Support and Hope" and sub-themes associated with each of these frames have been introduced and analyzed. This research as a starting point in the field of media policy in relation to MS is that more research will be needed. Framing is one of the effective ways through the media that shape public opinion about the events and issues of the day. Planning to design appropriate news frames to enhance the quality of life of Multiple Sclerosis (MS) patients and increasing community awareness of this disease is necessary. In this regard, the aim of this study was to identify and analyze the news frames in relation to MS. Following a qualitative research approach, the research’s population consisted news reports released by the ISNA, IRIB, IRNA and MEHR about this disease and 133 reports (from March to October 2016) was selected through purposive sampling. The data were analyzed using thematic analysis. The final findings of the study revealed that three main frames called "specification of MS", "problems of MS patients" and "Support and Hope" and sub-themes associated with each of these frames have been introduced and analyzed. This research as a starting point in the field of media policy in relation to MS is that more research will be needed. https://www.jccs.ir/article_92682_cb33fc44cd69e6a35573ceb476888f6b.pdf