Research Institute of Culture, Art and Communication Ministry of Culture and Islamic Guidance Journal of Culture-Communication Studies 2008-8760 13 17 2012 05 01 Consumption Representation in Iranian Movies of War (Sacred Defense) Era Consumption Representation in Iranian Movies of War (Sacred Defense) Era 76 119 3379 FA 00 00 00 0009-0006-2213-3260 00 00 00 0000-0002-1266-9671 Journal Article 2012 06 22 Movies reflect our ideas about fundamental social, economic, and political issues. This paper studies how Iranian movies made during Iraq imposed war on Iran called sacred defense era in Iran, represent consumption of goods. The main question is how Iranian movies represent consumption and how consumption relates to identities of personalities in Iranian films. The research method is semiotic analysis and five movies made in the mentioned period have been analyzed by this method. The movies include: Senator, Chrysanthemums, Tenants, Canary   Yellow and Wedding of Nice People. The findings show that because of revolutionary discourse dominance in this era, all of studied movies reject or marginalized conspicuous consumption. In these movies, conspicuous consumption is related to negative personality and plain consumption is related to positive personality. Findings also challenge current sociological theories on consumption and media. This paper tests one of these theories.. Movies reflect our ideas about fundamental social, economic, and political issues. This paper studies how Iranian movies made during Iraq imposed war on Iran called sacred defense era in Iran, represent consumption of goods. The main question is how Iranian movies represent consumption and how consumption relates to identities of personalities in Iranian films. The research method is semiotic analysis and five movies made in the mentioned period have been analyzed by this method. The movies include: Senator, Chrysanthemums, Tenants, Canary   Yellow and Wedding of Nice People. The findings show that because of revolutionary discourse dominance in this era, all of studied movies reject or marginalized conspicuous consumption. In these movies, conspicuous consumption is related to negative personality and plain consumption is related to positive personality. Findings also challenge current sociological theories on consumption and media. This paper tests one of these theories.. https://www.jccs.ir/article_3379_88855547570f7ff053fff7c54e5148cc.pdf