پژوهشگاه فرهنگ، هنر و ارتباطات فصلنامه علمی مطالعات فرهنگ - ارتباطات 2008-8760 27 74 2026 06 22 Designing a Native Regulatory Model in Iranian Game Stream طراحی مدل بومی تنظیم‌گری در گیم ‌استریم ایران 107 138 233571 10.22083/jccs.2025.534609.4071 FA علی رجب زاده طهماسبی دانشیار گروه تلویزیون، دانشکده تولید رادیو و تلویزیون، دانشگاه صداوسیما، تهران، ایران. (نویسنده مسئول) tahmasebi_r@iribu.ac.ir 0000-0002-8947-0361 مسعود محمدنژاد چاوشی دانش‌آموخته کارشناسی ارشد، گروه چندرسانه‌ای، دانشکده هنرهای دیجیتال، دانشگاه صداوسیما، تهران، ایران. masoud.lb2016@gmail.com 0009-0001-1516-2884 سعید مقیسه کارشناسی ارشد، مدرس، گروه گرافیک و جلوه‌های ویژه، دانشکده هنرهای دیجیتال، دانشگاه صداوسیما، تهران، ایران. moghiseh@irib.ir 0009-0003-6099-1870 Journal Article 2025 07 18 Introduction: The rapid expansion of digital platforms and changing media consumption patterns have positioned game streaming as an emerging sector of Iran’s digital economy. The growing popularity of digital games has fostered a dynamic ecosystem of content creators, streaming platforms, and online audiences. However, this rapid growth has occurred in the absence of a coherent regulatory framework, creating a significant governance gap in Iran’s digital media environment. The lack of clear regulatory mechanisms has generated a range of challenges, including the dominance of foreign platforms, the dissemination of content that may conflict with domestic cultural norms, non-transparent economic activities, and cybersecurity risks. To address these challenges, this study develops a localized regulatory model for game streaming governance in Iran. Drawing on the theoretical perspective of Collaborative Governance, it proposes a balanced approach that seeks to strengthen regulatory effectiveness while preserving creative freedom and supporting innovation within the digital entertainment sector.<br>Methods: This study adopts a qualitative research design based on grounded theory methodology. Data were collected through two complementary sources: semi-structured interviews with domain experts and documentary analysis of legal frameworks, policy documents, and relevant international experiences. Participants were selected through purposive and snowball sampling to ensure representation of key stakeholder groups, including content creators, platform operators, regulatory authorities, and academic experts. Data collection continued until theoretical saturation was reached after ten in-depth interviews. The data were analyzed through the three stages of grounded theory coding: open coding, axial coding, and selective coding. The analytical process was supported by MAXQDA software to ensure methodological rigor and systematic data management.<br>Findings: The findings indicate that game streaming governance in Iran is shaped by the interaction of technological, cultural, economic, legal, and institutional factors. Eight major causal conditions requiring regulatory intervention were identified: technological transformation, unregulated market expansion, cultural divergence, financial irregularities, legal deficiencies, cybersecurity risks, institutional passivity, and uncontrolled user interactions.<br>Technological advances, particularly the expansion of high-speed mobile internet, have facilitated content production and distribution while increasing reliance on foreign platforms due to the limited capacity of domestic services. The findings also reveal cultural concerns related to the circulation of inappropriate content and its potential influence on younger audiences. Economically, the study identifies substantial but largely non-transparent revenue flows through unofficial channels, creating concerns regarding financial accountability and taxation. Legally, the absence of comprehensive intellectual property protection, limited enforcement mechanisms, and overlapping institutional responsibilities contribute to regulatory uncertainty and implementation challenges.<br>Conclusion: The proposed model advocates a comprehensive, adaptive, and collaborative approach to game streaming governance that moves beyond conventional command-and-control regulation. The model is structured around several strategic components, including coherent legal reform, sustainable financial support for domestic platforms, human capacity development, and investment in digital infrastructure. It also emphasizes the importance of clear and flexible regulatory provisions capable of adapting to technological change while providing legal certainty for stakeholders.<br>The findings further support the establishment of multi-stakeholder governance arrangements involving regulatory authorities, platform operators, content creators, academic institutions, and user communities in policy design and implementation. Such an approach can strengthen regulatory legitimacy while promoting accountability, innovation, and responsible digital participation. Overall, the proposed model seeks to balance regulatory oversight with creative freedom and sustainable industry development, thereby contributing to a more resilient and culturally responsive game streaming ecosystem in Iran. با گسترش پلتفرم‌های دیجیتال و تغییر الگوهای مصرف رسانه‌ای در میان جوانان، گیم‌استریم به‌عنوان یکی از پرشتاب‌ترین حوزه‌های نوپدید رسانه‌ای، توجه سیاست‌گذاران را برانگیخته است. نبود نظام مشخص برای هدایت این حوزه، چالش‌های فرهنگی، اجتماعی و امنیتی به‌دنبال داشته است. با گسترش سریع پدیده گیم‌استریم در ایران و فقدان سازوکارهای مدون نظارتی، خلأی راهبردی در حوزه حکمرانی رسانه‌های دیجیتال احساس می‌شود. این مقاله با هدف طراحی مدل بومی تنظیم‌گری گیم‌استریم، در چهارچوب نظریه حکمرانی مشارکتی انجام شده است. پژوهش با روش کیفی و رویکرد نظریه‌پردازی داده‌بنیاد صورت گرفت. داده‌ها ازطریق مصاحبه نیمه‌ساختاریافته با صاحب‌نظران و تحلیل اسنادی گردآوری و طی مراحل کدگذاری تحلیل شدند. یافته‌ها نشان داد تنظیم‌گری این حوزه تحت تأثیر مؤلفه‌های فناورانه، فرهنگی، اقتصادی و حقوقی است و نقش بازیگران متنوع همچون نهادهای تنظیم‌گر، پلتفرم‌ها و کاربران کلیدی است. درنتیجه مدل نهایی بر تعامل نهادی، شفاف‌سازی قوانین، توسعه زیرساخت‌ها و حفظ توازن میان نظارت و خلاقیت تأکید دارد. https://www.jccs.ir/article_233571_3234e57c371dde73deabf0dca633e326.pdf