Research Institute of Culture, Art and Communication Ministry of Culture and Islamic Guidance Journal of Culture-Communication Studies 2008-8760 22 54 2021 07 23 motivations to join the Instagram social network motivations to join the Instagram social network 119 136 130768 10.22083/jccs.2021.230646.3083 FA Mohammad Solgi Assistant Professor, Academic Center for Education, Culture & Research (ACECR), Tehran, Iran (Corresponding Author) Vahid Mostafapour Ph.D Student of Psychology, Faculty of Psychology and Education Sciences , University of Allameh Tabataba'I, Tehran, Iran 0000-0002-0406-957X Journal Article 2020 05 10 the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 interviews with users of the personal Instagram page of one of the researchers using theoretical purposive sampling method, theoretical saturation was obtained. The findings showed that the main motivations for Instagram membership include 7 main motivations: Get information, leisure and entertainment, connection and communication, curiosity, self-expression, emotional discharge and role modeling. Considering the spread of the tendency to Instagram social network and the effects of this social network on various cultural, social and political aspects in our country and the research vacuum, especially in the form of qualitative plans to identify the motivations for membership in this network in our country, Qualitative can be considered as a new and pioneering research in this field and encourage researchers to pay more attention to this issue and provide a basis for studying this field in future research.According to the results of this research, it can be said that people with different motives are looking to join and use Instagram social networks. People's motivation to join the Instagram social network is not one-dimensional, but has a multidimensional and multiple nature and can vary from person to person and from culture to culture. the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 interviews with users of the personal Instagram page of one of the researchers using theoretical purposive sampling method, theoretical saturation was obtained. The findings showed that the main motivations for Instagram membership include 7 main motivations: Get information, leisure and entertainment, connection and communication, curiosity, self-expression, emotional discharge and role modeling. Considering the spread of the tendency to Instagram social network and the effects of this social network on various cultural, social and political aspects in our country and the research vacuum, especially in the form of qualitative plans to identify the motivations for membership in this network in our country, Qualitative can be considered as a new and pioneering research in this field and encourage researchers to pay more attention to this issue and provide a basis for studying this field in future research.According to the results of this research, it can be said that people with different motives are looking to join and use Instagram social networks. People's motivation to join the Instagram social network is not one-dimensional, but has a multidimensional and multiple nature and can vary from person to person and from culture to culture. https://www.jccs.ir/article_130768_aee1ed66d1833279e71811570d85065f.pdf