عنوان مقاله [English]
The paper aim of feasibility of crowdfunding in Iranian cinema and the recognition of requirements, barriers and capacities for its realization. In order to achieve the goal of research among cinema experts in the country, based on theoretical saturation and targeted selection and snowball sampling, 31 cinema experts were selected and open interviews were conducted with them. These interviews were analyzed by qualitative content analysis method. The findings showed that capacities such as kindness of the people, high liquidity, people's interest in cinema, people's trust in celebritys, etc., and barriers such as high government involvement in cinema, corruption in the country, weakness of hardware and software infrastructure of cinema, distrust, lack of economic stability , the resistance of the trade union to change, the general ignorance and elite, and the inability to enter the bourse market by current cinematic companies, etc., to realize crowdfunding as a new method exists; The most important requirements for crowdfunding in the cinema also included the reduction of government intervention in cinema, set up bourse and investment funds, awareness, industrial recognition of cinema, recognition of cinema by insurance and banks, implementation of copyright in the country, and so on. Based on the findings of this research, it can be concluded that the possibility of realizing the equity model as a crowdfunding agreement with the fulfillment of its requirements in our country exists; however, crowdfunding should not be used initially as an independent financing model, but It should be used as a complementary model.