عنوان مقاله [English]
This paper tries to answer the questions whether it is possible to discover the cognitive dissonance among blogger journalists through their blogs and whether blogger journalists are suffering from cognitive dissonance. Festinger's cognitive dissonance theory is applied in this paper. Following up these issues involves understanding the content of blogs. For this reason, quantitative and qualitative content analysis were used. In this paper, the contents of the blogs of 20 journalists working in Hamshahri, Kayhan, Iran and Shargh newspapers were selected using purposive convenient sampling method and then they were analyzed. The results indicated that most blogs criticize the political situation. Blogger journalists are more willing to write using article style; and half of articles written by them have been evaluated as having cognitive dissonance. The results of this paper indicate that it is possible to discover the cognitive dissonance among journalists through the content of their blogs.