عنوان مقاله [English]
This article examines the concept of cultural diplomacy in I.R.Iran to propose a strategic model. Cultural diplomacy is carried out by a government to support its foreign policy goals or diplomacy (or both) by using a wide range of cultural manifestations for a variety of purposes. The methodology employed in this thesis is a mixed method research.
The article examines cultural diplomacy as a set of depended variables on the basis of UNESCO international-cultural relations indices & also The Portland Soft Power indices. Scholars have asked questions about what factors affect cultural diplomacy. This study found that, the aspects of culture such as cultural rights, freedom of expression & information, women’s rights, treatment of minorities, sexual orientation & gender identity, cultural products , enterprise ,government, education, engagement & digital are the most important variables of cultural diplomacy.
The findings showed that Iran to upgrade the inter-regional relations on the basis of cultural, historical & religious similarities, to expand the bilateral cooperation in the field of culture ,science & technology ,to revise the current national rules & regulations affecting on cultural diplomacy ,to upgrade the cooperation among the different organizations that are responsible for cultural diplomacy & also to support & promote the Persian language teaching institutes & Iranian studies departments abroad.
The article concludes that cultural diplomacy remains a valuable tool of diplomacy and is likely to become more important to the government ,particularly to its public diplomacy & as a contributor to soft power.