عنوان مقاله [English]
Television is the most popular media in 21 century. TV serials are very popular among people as favorite genre and they attract many viewers compare with other TV program. In recent years the number of TV serials audiences has been increased significantly. In many cases in the world some TV serials which is made in one country will be screened in other countries too.
In recent years Korean serials have been screened in Islamic Republic of Iran Broadcasting (IRIB) , of course these serials are so popular among Iranian audiences .so this research try to recognize what is the reasons of these popularity especially among youth and we try to seek the taste of audiences and their expectations of TV serials . In this paper we used cluster sampling and survey method.
The results have shown that 54/4percent of the sample seeks the Korean serials and 77 percent of them claimed that their family or relatives watch the serials too. Women more than men are interested to watch Korean serials however low educated people watch these serials more than high educated people . Although similarity between Iranian and Korean culture is one of the main reason that Iranian are fond of Korean serials.